Hannah Brenner · Uncategorized

Making assumptions and proving a startup hypothesis

“The question is not ‘Can this product be built?’ Instead, the questions are ‘Should this product be built?’ and ‘Can we build a sustainable business around this set of products and services?’” – The Lean Startup I have learned so much this semester about starting up a media business, and I think that quote sums… Continue reading Making assumptions and proving a startup hypothesis

Hannah Brenner

Money, Identity, and News in the Digital Age

Modern media is facing two prominent challenges: adjusting their revenue streams and maintaining their identity during the digital age. The Christian Science Monitor is deciding to create a new identity, focusing on truthful but positive news. They are hoping to start a paid news service focusing on those ideals. The Monitor says their readers have… Continue reading Money, Identity, and News in the Digital Age

Hannah Brenner · Uncategorized

Darts

The Target Audience vs. Target Market video made me think BIGGER. http://giphy.com/search/youre-gonna-need-a-bigger-boat The target audience was much bigger than I originally thought. My first thought was that the target audience was just families. It just kept going with more ideas. There is always more, and all possible audiences need to be considered. The video mentioned… Continue reading Darts