Normally, it Is hard to talk to people who have developed a platform. Well, no necessarily hard, but they rarely detail everything they have done to be successful or give you their details, or “sauce.” However this past week my Michigan State media entrepreneurship class went to Detroit and met with several successful entrepreneurs who… Continue reading A Ride to Detroit, For Knowledge
Growing up, when I was acting bad or not being focused, my grandma would say “a mind is a terrible thing to waste.” I still hear the echoes today. Recently my peers and I got the chance to talk to Peter Shankman from his office in New York City. To speak for majority of us,… Continue reading Happiness is Essential to Life
What is your target market? Who are you actually looking to reach? Be sure to put your target market under a microscope because it needs to not be broad. No one can afford to target everyone. As my partners and I work on SpartyPost, our solution to the future of campus media, we have to find… Continue reading Who? Why? How? The Quest To a Potential Target Market and Audience
When in Rome, do as the Romans do. When in Michigan, eat like Michiganders do. Michigan, while not a culinary metropolis, takes a lot of pride in its coney dogs. We visited four coney island restaurants — that’s a coney to you and me — in the Lansing area: Sparty’s Coney Island Restaurant, T &… Continue reading And the Best Coney Island in East Lansing is…
The news industry has changed in so many ways over the past decade. Technology has allowed many social media to rise and take over distribution for most outlets. And whether you see that as positive or negative, you now need social media — whether it’s echoes of marketing or branding — in order to be… Continue reading Stay Awake and Alert
For some odd reason since starting college I have become a frequent reader of Bleacher Report, which many say was a news disruptor. However they have become a viable source for sports news. To begin many critiqued the website because it allowed registered users to publish articles on the site, which caused content to suffer,… Continue reading There Are Many Ways to Enter the Journalism World
Spartans Innovate 