When I first signed up for this class I really didn’t know what to expect. I was going into my last semester and just needed one more high-level journalism class. This seemed interesting and a fun way to end my college career. As the semester and this class comes to an end I can easily… Continue reading What I Learned About Entrepreneurship
Having a great idea that could eventually become a product or business is the first step, but far from the only determinant of success. The places and ways that you market your product or company can play an even bigger role in whether or not you find success. People think that the way to build… Continue reading Picking the right place to advertise your business can help it sink or swim
For me, the hardest part of getting ready to transition from being a student to being a professional was finding those individuals in my field who could serve as mentors or contacts. While some were brought into my life via classroom visitors or other methods, I had really struggled to make meaningful connections with people… Continue reading Building a Network is Easier than it Seems
When Alex Blumberg started Gimlet Media, he obviously thought that he had a good idea that could be successful, but I don’t think there is any way that he could’ve imagined that just five years after starting his start-up he would be selling it to media giant Spotify for $230 million. Of course the value… Continue reading Gimlet Media: One Man Start-Up to $230 Million Sale
Coneys are a staple here in East Lansing and throughout Michigan. Determined to understand how so many diner joints survive in a fierce marketplace, @katiekalass, @bigtee724, @riannamiddleton, @jingqiangniu and I took a look at three of the ones located here in East Lansing. Most Coneys feature reasonably priced food and a strong sense of community.… Continue reading Is it possible to distinct Coney Island competition?
If you had the chance, would you quit your well-paying, full-time job to start a company of your own? Would you give up the stability it takes to raise a family and bet on your idea and ability? That is exactly what Alex Blumberg chronicled in the first season of his Startup podcast. Blumberg had… Continue reading A Look Behind The Scenes of Building a Startup
While what happens in rural Texas or Georgia might not matter at the national level, it matters immensely to the people who live in these small towns and communities. The local news the receive from their television stations or newspapers is their only opportunities to get the news most relevant to them. Unfortunately the slowing… Continue reading People Need Local News — But It May be on Its Last Legs
When my media entrepreneurship class was told to meet at The Hatch, I had no idea what it was. Maybe it was because I transferred into the school for my junior year? Maybe it was because I wasn’t in a major that needed to know what it was? After the visit however, its something I… Continue reading The Hatch: Something I Never Knew I Needed Until Now
When people think about how to become the next Bill Gates or Steve Jobs, they expect to suddenly be hit with an idea that’s too good to be true. However, this is not how most ideas that will be successful come about. They require attention and effort, and being ready to strike when that big… Continue reading My ‘ah ha!’ moment? Most great start-ups come from a simple idea
Nowadays we often hear that the media is full of fake news and is slowly dying. Dying, however, is a misleading term in this scenario. While traditional media outlets and mediums are less popular now than they were before, they still have a strong and passionate user base. Local TV news, which was a staple… Continue reading Tracking the shift in forms of consumed media
Spartans Innovate 