When Professor Haimerl said Inc.’s article on the price of entrepreneurship by Jessica Bruder was a downer, she wasn’t kidding. I found it interesting that Bruder compared most people’s mindsets regarding entrepreneurs to the Mark Zuckerbergs and Elon Musks of the world. And when we can’t be them, there is the quote, “fake it till… Continue reading Instacart vs. Cart2Table
From the time we were freshman at Michigan State University, we all have undoubtedly had the word “pitch” engrained into our minds. Before we even were accepted to this university, we had to pitch why we should be able to wear green and call ourselves “Spartans.” Why should we be allowed to attend this university?… Continue reading Simply pitching success
By Meg Dedyne Fortune’s 4 Ways to Create a Marketing Strategy for Your Small Business hits a lot of points that have recently come up in our JRN 450 class, on our field trips, such as to MSU RISE last week and in my own experiences outside of class as well. It’s funny because Jeffrey… Continue reading RISE up!
Dillon Davis is the income and opportunity reporter for the Battle Creek Enquirer. He covers topics such as business, downtown development and the Kellogg Co., which is a huge entity to report on since when most people think Battle Creek, they think Kellogg. A majority of his stories cover retail and business development. I follow… Continue reading Change, community and a better future? An interview with Dillon Davis
On our class trip to Detroit on Friday, March 24, Jeanette Pierce, our tour guide from the Detroit Experience Factory, told us people often ask her: Why Detroit? Instead of telling you her reasons, I am going to tell you my “why.” Why my love for the companies started there and the reasons March 24,… Continue reading Why Detroit?
Abigail Basset, who spoke to our media entrepreneurship class last week, has an incredibly impressive resume, experiences and portfolio to show for her many years involved in the media industry. However, she didn’t have to talk about every job, task and boss she’s had to deal with in the process of getting to where she… Continue reading Abby Bassett: Bring your passions & storytelling
In reading about the Lean Startup Methodology, the first sentence struck me as a little odd. It discusses providing a scientific approach to creating and managing startups. I never really thought of creating a startup as scientific, but here I am reading about a scientific approach to all things startup related – and it actually… Continue reading The science in startup