Author: Sydney Naseef

Sydney Naseef is a junior at Michigan State University and aspiring public relations professional. Sydney is an involved member of PRSSA and Alpha Chi Omega sorority. She has worked as a marketing and events intern at Hour Media and currently works as a public relations and communications intern at Michigan Economic Development Corporation. She is self-disciplined and hardworking, and cannot wait for her next professional adventure. Also, she loves the color yellow.
Jab, Jab, Jab, Right Hook with Gary V.
Sydney Naseef

Jab, Jab, Jab, Right Hook with Gary V.

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This week we took a look at Marie Forleo’s interview with THE social media expert: Gary Vaynerchuk. Gary gained his momentum when he launched winelibrary.com, growing his family business from 3 million to 60 million in just several years. Later, he co-founded Vayner Media, a full-service agency “built for the now” with brother AJ in… Continue reading Jab, Jab, Jab, Right Hook with Gary V.

A Journalism Degree: Oh, The Places You’ll Go!
Sydney Naseef

A Journalism Degree: Oh, The Places You’ll Go!

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Last week, John Hill, Spartan alumni with a B.A. in journalism, came to speak to our media entrepreneurship course. I think the funniest criticism I receive these days is a criticism to my major. “Journalism? How are you going to make any money? You know print is dying? It’s not the same as it used… Continue reading A Journalism Degree: Oh, The Places You’ll Go!

Newspaper Layoffs – Where Are We Headed?
Sydney Naseef

Newspaper Layoffs – Where Are We Headed?

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This week, we discussed the recent Gannett, BuzzFeed and HuffPost layoffs in the media. While this news wasn’t necessarily anything new, it was striking as journalists have often viewed BuzzFeed and HuffPost to be unique in the way they approach their audiences. It isn’t traditional media, and to watch it dwindle nonetheless is another blow… Continue reading Newspaper Layoffs – Where Are We Headed?