Realtors like to say there are two kinds of homebuyers: the fixer-uppers and those who prefer to invest in the new. The fixer-uppers’ rationale lies in that old homes have character; they preserve history in their ornate antiqueness. There’s also a sense of security that comes with the knowledge that they have served several generations well—despite… Continue reading Newsprint nightmare, or digital dilemma?
I envy journalists of the past. It’s not because they didn’t have to worry about the threat of online and mobile media, or because they were generally paid more handsomely; I envy them because the career path a journalist took was rather straight forward. One would start locally and move up until find oneself working… Continue reading Media companies no longer just about media
The line between “media” and “digital media” is basically nonexistent in today’s world. The landscape of the field has evolved in such a way that a media company that lacks digital components has no chance of surviving. Print is still very much alive, but in different ways than even a decade ago. As the millennial… Continue reading Vice: The Innovating Innovator
Whirrr. Squeeeak! Swoosh. Kerplunk! These are the sounds of a bicycle’s wheels spinning across pavement, its brakes screeching to a slower speed, a newspaper being whipped through the air and then subsequently plopping onto someone’s doorstep. These sounds, according to my dad, are the familiar sounds from when he used to help his “big bro”… Continue reading New Lanes: Driving Content
The gap between data and media has been continuously closing for some time. Data drives so many online interactions these days that it’s very difficult to tell what is and isn’t tailored to our own likes and tastes. Media companies have begun to successfully harness the power that data has and use it to… Continue reading Driving Data
But what does that mean for everyone caught in between? At a time when journalism is dealing with incredibly fast change within its ranks, the purchase of a newspaper appears perplexing. It’s hard to see the specific journey one publication might take, let along the entire field. Where is the advantage in owning something that could… Continue reading When It Comes To Digital Against Print, We Know Who Will Win
Most major media publications have made the transition to distributing content digitally. However, there is still some fine tuning to be done, and the constant push to bring in more readers is still one that plagues newsrooms. One of the biggest challenges facing publications when trying to problem solve in this new media landscape is… Continue reading The balancing act between types of content in the pursuit of readers