Colleen Otte

Newsprint nightmare, or digital dilemma?

Realtors like to say there are two kinds of homebuyers: the fixer-uppers and those who prefer to invest in the new. The fixer-uppers’ rationale lies in that old homes have character; they preserve history in their ornate antiqueness. There’s also a sense of security that comes with the knowledge that they have served several generations well—despite… Continue reading Newsprint nightmare, or digital dilemma?

Jack Nissen

When It Comes To Digital Against Print, We Know Who Will Win

But what does that mean for everyone caught in between? At a time when journalism is dealing with incredibly fast change within its ranks, the purchase of a newspaper appears perplexing. It’s hard to see the specific journey one publication might take, let along the entire field. Where is the advantage in owning something that could… Continue reading When It Comes To Digital Against Print, We Know Who Will Win

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The balancing act between types of content in the pursuit of readers

Most major media publications have made the transition to distributing content digitally. However, there is still some fine tuning to be done, and the constant push to bring in more readers is still one that plagues newsrooms. One of the biggest challenges facing publications when trying to problem solve in this new media landscape is… Continue reading The balancing act between types of content in the pursuit of readers