Geneva Swanson

Christa Akkary of Publicis Media: Great Content is Key

Throughout the semester we were to find someone within the media industry whose job focuses on innovation. I chose Christa Akkary, Michigan State University graduate, and strategy planner at Zenith in New York City. Zenith is under the large wing of Publicis Media, which is a multinational advertising and public relations company. Christa started out… Continue reading Christa Akkary of Publicis Media: Great Content is Key

Geneva Swanson

Passion Is The Answer to Success

Recently my class for creating/marketing media had Peter Shankman as a guest speaker. He gave us advice and shared his story of start-ups, which not only included great success but also failure every once in a while. Which shows you everyone fails sometimes, just don’t let it discourage you. Shankman has started several start-ups, including… Continue reading Passion Is The Answer to Success