After building our startup idea for four months, we are transforming ourselves to embrace the opportunity and challenge of a brand new world – entrepreneurship. It was a great adventure for us to broaden our horizon and explore the connections between media and entrepreneurship. Before this class, becoming a sports broadcaster is the only career… Continue reading Redefining spectacular: Entrepreneurial media
There are a lot of successful startup examples out there for us to learn about. They have a lot of similarities and those are the keys to success. First of all, they all have a clear target market and they know what their target audience needs. Secondly, they have a well-developed revenue model. Furthermore, they… Continue reading How you are doing is more important than what you are doing
After all the efforts we made in the past three months about creating our competitive statement, analyzing our target market, finding our target audience, designing our prototype and figuring out our revenue model, we are finally ready to present our startup pitch. But how we convey our message and sell our product to the potential… Continue reading Be strategic when you doing a startup pitch
Xingyu Liu is the lead tennis commentator at Zhangyu TV, a Chinese online sports live coverage platform. He’s the firs one to incorporate the talk-show style into the sports play-by-play in China. Liu is also a music professional and he became well-known in 2012 by all the Chinese tennis fans because he wrote a song… Continue reading Xingyu Liu: Building a subscription channel on WeChat
On March 24, we got together and headed to Detroit to meet so many awesome entrepreneurs and listened to their stories and experiences. They are all great people pursuing their dreams and I really learned a lot from them. Kiki Louya, The Farmer’s Hand — Community Engagement Kiki Louya is the co-founder of the Farmer’s… Continue reading Detroit Startup Tour
It’s a great pleasure to have Abigail Bassett to Skype into our class to share the stories of her freelance life. She spent 10 years working for CNN and CNNMoney but is now a freelance content creator and curator whose work has appeared in publications like Maxim.com, Forbes, Fortune, Money Magazine, Yahoo, Automobile Magazine and… Continue reading Freelance: A combination between work and life
As we are getting closer to creating our product and get feedback from our potential customers, it’s important to be strategic and follow the key principles of startup process. According to The Lean Startup Methodology, the fundamental activity of a startup is to turn ideas into products, get feedback from customers, and then learn whether… Continue reading Startup founders, be patient in a trial-and-error world!
As I read a lot of articles about how media organizations strive for success in the digital era, I found out that they are trying to grasp audiences’ attention in unique ways and serve their needs as an ultimate goal. Here are some strategies media outlets are using: Creating the digital identity As mentioned in… Continue reading Key strategies for media outlets to stand out in the digital era
This week’s reading is primarily focusing on how to define your target market and target audience, and more importantly how to develop content strategy and revenue strategy. Target market means what group of people you are trying to sell your product to. For example, you can target kids, college students, young people, adults age 30-50,… Continue reading Find a target and go from there
Donna Ladd is an investigative journalist and editor who helped create The Jackson Free Press, an award-winning freely distributed newsweekly in Jackson, Mississippi. She focuses on justice, crime, race, kids, policing and politics in Mississippi, New York City and nationwide. We were really glad to have Donna skype into our class to talk about her… Continue reading Ethics – The Core of Journalism
Spartans Innovate 