I knew what entrepreneurship was prior to taking this class, but I didn’t really know what it would entail to get started. After this class, I realize that I hadn’t the first clue what all went into creating and marketing a product or a service. I had heard the start-up stories of Facebook and other successful… Continue reading Your crazy ideas may actually be a solution
The How I Built This podcast goes in-depth with creators of successful startup companies. They go through the entire journey of their companies, from where the idea came from to where they stand now and the roller coaster ride it took to get there. This is really helpful for us and where we are sitting… Continue reading When nothing builds to something
This week’s readings really broke down the importance of being quick, clean and concise with pitches. The pitch is a culmination of all the other steps that have gone into this process thus far, and while you could be spot on with the research, data, target market, MVP etc. If your pitch isn’t strong, you’re… Continue reading The Fast Pitch
RISE was a really cool experience and also a first-hand look at what we are capable of if we have a good product and we experiment with different marketing strategies. Plus, it is something that is happening on our own campus! RISE relayed everything we have learned so far. Here was a group of students… Continue reading Marketing is just as important as the product
Michael O’Connell is the host and creator of the podcast It’s All Journalism, which focuses on interviewing working journalists on how the market has changed and the way they are doing their jobs now. He has been a journalist for 35 years, working both in print and online. He got his bachelor’s degree from Indiana University,… Continue reading The future of media with podcaster Michael O’Connell
Overall this trip to Detroit was really motivating. I had been down there a hundred times for various things, but I had never really looked at anything around me. Detroit does get a bad rep and it’s unfortunate, especially after this experience and seeing how much it has to offer. It has become a city… Continue reading The D: City of dreams and innovation
Having Abigail Bassett speak to our class was really inspiring. My biggest takeaway was this is truly a business where you have to figure out what you want and what you’re worth — and that may not always be following the money. To hear her story of leaving a major outlet so she could be… Continue reading Lessons from Abigail Bassett
As we continue moving forward with our products, I like the idea that we should consider “should this product be built” and “can we sustain a successful business with this product and its services” as our first product. Because as we have been talking about all along, if we can’t answer these questions with a… Continue reading Change is Constant Even with Success
All of the articles in this weeks reading represent catering to a niche market, whether it is adapting the product or creating a new one. These are good examples of knowing your audience and what problems they are facing with news consumption and how these companies want to solve them by adapting to the changing… Continue reading Small Steps Lead to Success
Until the readings this week I was unaware that a target market and a target audience were different. I thought they were words that were used interchangeably. This is an important factor as we start the next phase of our businesses. The Youtube video was a quick and simple way for me to understand the… Continue reading Who is Going to Buy this Product?
Spartans Innovate 