Alexa Seeger

Shanley Pearl’s Refreshing Definition of Success in Entrepreneurship

Meeting Shanley Pearl over lunch, I can’t help but associate her with the Perrier carbonated water she chose. It’s become part of my perception of her. Like Perrier, she’s bubbly, she appeals to those with fine taste, and she’s got a bit of a sarcastic bite to her. Shanley spoke to our class during our… Continue reading Shanley Pearl’s Refreshing Definition of Success in Entrepreneurship

Alexa Seeger

Riding the Minimum Viable Product Roller Coaster

So it turns out that the emotional rollercoaster that “the PMARCA Guide to Startups” warned us about isn’t the only roller coaster entrepreneurs ride. Of course that’s the one you think of first, “Tears,” where you experience your highest highs and lowest lows. Then there’s “Ride or Die,” the roller coaster serial entrepreneurs favor, alternating… Continue reading Riding the Minimum Viable Product Roller Coaster

Alexa Seeger

The Antidote to Oblivion? Continuous Innovation

How do you avoid oblivion? This question has plagued me this semester as we’ve learned how to be a disrupter, how to innovate and how to be successful as a startup. I recognize that, as a startup, you have to worry much more about the present than some distant, uncertain future. But it’s bothered me.… Continue reading The Antidote to Oblivion? Continuous Innovation

Alexa Seeger

News Media: Stop Selling Consumers, Start Selling to Them

“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them

Alexa Seeger · Erika Greco · Jamal Tyler · Laura Bohannon

And the Best Coney Island in East Lansing is…

When in Rome, do as the Romans do. When in Michigan, eat like Michiganders do. Michigan, while not a culinary metropolis, takes a lot of pride in its coney dogs. We visited four coney island restaurants — that’s a coney to you and me — in the Lansing area: Sparty’s Coney Island Restaurant, T &… Continue reading And the Best Coney Island in East Lansing is…

Alexa Seeger

Diligence and Character: Keys to Remaining Competitive

Keep your friends close and your enemies closer. So the saying goes. Reading Jeff Haden’s article on competitive analyses for Inc., I was struck at just how important this is in business. Replace “enemies” with “competitors” and you’ve got a new mantra. I call making the T-shirts. Keep competitors closer Seriously though, Haden explains that if… Continue reading Diligence and Character: Keys to Remaining Competitive