Bridget Bartos · Kaitlyn Kelley · Michael Epps · Ruta Ulcinaite

The Coney Quest: How visiting three Coney Islands taught us about branding

This past week, our media entrepreneurship class at Michigan State was tasked with quite a strange (but very helpful) project: visit and eat at three different Coney Islands. At first, we were a little confused. Why would we visit three of the same restaurants just to eat the same thing: A classic Coney dog? But… Continue reading The Coney Quest: How visiting three Coney Islands taught us about branding