Dear Future Student of JRN 450, If you’re currently enrolled in the class or considering doing so, you’re likely on the final stretch of your college career. This may be the last class you take required for your major, or maybe you’ve decided to tact on a few extra classes for the hell of it.… Continue reading You should probably take this class
When I think back to the most anticipated, nerve-racking public speaking event of my life, two particular instances come to mind – both in very, very different environments. The first came this past summer during my internship at General Motors. Our entire summer assignment was broken up into a point system: day-to-day interaction, vice-president one-on-one,… Continue reading More than just the script
‘Go Green for Good’ This week’s reading assignments provided a vast amount of information on brand strategy and awareness. With several articles highlighting slightly different pieces of information, all articles were in agreements that branding is critical. Absolutely critical. As Entrepreneur’s article, ‘The Basics of Branding’ puts it, ‘branding is your promise to your customer.’… Continue reading Brands build business
DETROIT – Each time I visit Detroit, I have a new appreciation for the city that holds such a controversial reputation. There is a vast ladder of beliefs that many hold toward the city of Detroit; there are the individuals who live and breathe the city everyday who have hope, and promise the city is on… Continue reading Detroit: Building from the bottom up
One of the coolest parts of being a student and learner of a nontraditional industry such as journalism and communications, is learning about all the different possibilities of career paths and opportunities. I feel like each time I speak to a professional involved with journalism or like industries, I think to myself: ‘Wait, you get… Continue reading Abby Bassett: Creating your own path
In the past few years, various media companies across the industry have slowly but surely reached the same fork in the road. To take the road less traveled presents the risk of the unknown, but a chance to reinvent themselves and change public perception of traditional journalism. The “safe” route reveals itself to be less… Continue reading Which road to take?
Since we were assigned this project, I’ve been thinking about what my target market would be from the get-go. That may be skipping a few steps as far as the timeline of the startup project goes, but it can be a tedious process. The readings this week from Tow-Knight Center for Entrepreneurial Journalism and Inc.… Continue reading Right on target