Social media is a critical component to any successful campaign. It is a way for consumers to connect with a brand and understand it on a personal level. When looking at what kind of media I would create, I feel a new social media would be able to make interactions with people even more personal.… Continue reading The Spawn of Snapchat and Instagram

by Christine Larouere After reading Pew Research’s “Social Media Usage 2005-2015” and FastCompany’s “The Biggest Challenges Facing the News Industry in 2016,” it really opened my eyes to the fact that there will always be an upward climb towards social media and innovation. The media industry is constantly evolving, and these reports prove that society wants to be able… Continue reading The Continuous Rise of Social Media