“How to attract more readers” is a permanent question for media workers. Depending on the big data technique, more media analysis clicks rate and page views to know what audiences are interested in. In order to gain more subscribers, the media tend to write more stories about this field. Then, another question comes up:… Continue reading Dilemma: More Clicks? Or High Quality
Photo Credit: smallbiztrends.com While reading a Fast Company interview with Buzzfeed’s publisher, Dao Nguyen , a part that stood out to me was how she created her first article that went viral. The article titled “27 sings you were raised by immigrant parents was able to rack up an astounding 2 million views. According to the interview, she… Continue reading The Art of Going Viral
Number of clicks. Number of comments. Number of shares on social media. Number of seconds (hopefully minutes) spent on the article. It’s all being tracked. In this digital age where every click or tap is recorded, publishers and editorial staff can easily see what the most trending topic is and/or what article is performing the… Continue reading Creative Minds Trump Data
Photo Source: Forbes When reading a popular website such as BuzzFeed, you might not think of the data and analytics that goes into it. This is actually how big websites and publications can keep track of their engagement and what is truly successful for them. In an article on Fast Company highlighting an interview with BuzzFeed… Continue reading Data is All Around Us
Cat videos. Quizzes. Dating advice. The listicles go on. But, several BuzzFeed posts have been suspiciously removed — the likely culprit, pressure from its advertising partners. In 2015, over 1,000 posts were suddenly removed, according to Gawker. Two of the most popular deleted posts criticized the board game Monopoly and a Dove soap ad campaign.… Continue reading Buzzfeed Advertising Ethics Come Into Question
No one likes to be judged publicly, especially online. I remember when I lied about my age on Myspace to create an account. In order to keep my account, my parents found out and had a long talk with me about bashing others online. Over the past few years in the growing space of social… Continue reading What Good Are Comments?
In fast company’s article, “What BuzzFeed’s Dao Nguyen Knows About Date, Intuition, And The Future Of Media” Noah Robischon checked off every item. Don’t get me wrong, Nguyen is a very interesting woman. I’ve learned a lot about her and the rest of Buzzfeed through the different research I’ve been doing, but what kept this story… Continue reading Noah Robischon Knows His Stuff