Lukas Eddy

Planning Your Business: Thoughts on Competitive Analysis

Most businesses take years to establish themselves in an industry — if they ever even manage it. A few inspiring cases of companies going from dream to reality in six months are out there, and those generally have a few things in common. The classic why-didn’t-I-think-of-that cliche of creative problem solving certainly exists, but a… Continue reading Planning Your Business: Thoughts on Competitive Analysis

Alexa Seeger

Diligence and Character: Keys to Remaining Competitive

Keep your friends close and your enemies closer. So the saying goes. Reading Jeff Haden’s article on competitive analyses for Inc., I was struck at just how important this is in business. Replace “enemies” with “competitors” and you’ve got a new mantra. I call making the T-shirts. Keep competitors closer Seriously though, Haden explains that if… Continue reading Diligence and Character: Keys to Remaining Competitive

Anastasia Niforos

Start-ups: Have a Purpose and Develop a Plan

As the weeks have progressed and I continue to learn about startups, my excitement keeps growing. After reading the article How to Write a Great Business Plan: Competitive Analysis and listening to the How I Built This podcast featuring Whitney Wolfe, the founder of Bumble, I am feeling motivated. There was a ton I learned from these… Continue reading Start-ups: Have a Purpose and Develop a Plan

Kiara Carter

Face Your Competition, Don’t Ignore It

Competition either makes or breaks people and businesses. In the world of media, there is always another company trying to put out a product better than yours and gain followers or customers. Well how do you make yourself standout? Scouting out your competition is a first step, according to Jeff Haden’s article in Inc. He talks about… Continue reading Face Your Competition, Don’t Ignore It