It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media
Through the past blogs I have expressed some of my views on how people start media companies from the idealization phase to vision. Well, now it’s time to figure out how companies make money and, thankfully for me, this is something I’ve had some experience with before. Other then being a journalism student, I am… Continue reading You have a company, now find the price
When Alex Blumberg started Gimlet Media, he obviously thought that he had a good idea that could be successful, but I don’t think there is any way that he could’ve imagined that just five years after starting his start-up he would be selling it to media giant Spotify for $230 million. Of course the value… Continue reading Gimlet Media: One Man Start-Up to $230 Million Sale
What does it mean for podcasts?
Last week I had written a piece on Gimlet and how co-founders Alex Blumberg and Matt Lieber had to go through hell and back to get the company on it’s feet. Gimlet, a network of podcasts focusing on narrative journalism and storytelling, now belongs to Spotify. Alex and Matt sold the company for 230 million… Continue reading Media is Still Profitable
When it comes to print journalism, reputation means everything. With local news disappearing, and magazine or newspaper staff declining, the big names may be the lone survivors of the industry. How does a major name like Fortune Magazine, for example, stay alive during this deterioration of magazines? For starters, they’ve used their reputation in the… Continue reading Navigating the Stormy Seas of Media
Although there are currently over 660,000 podcasts on the market, many shows still struggle to monetize their content. Most podcasts relied on advertising and sponsorship revenue, but that’s even somewhat limited. There are currently severe limitations on the analytics podcasts can provide to their advertisers to prove their worth, at least on popular platforms like… Continue reading Where Do You Grow Growth Businesses?