Where do I even begin? This course has really opened my eyes to the intense world of entrepreneurship. I began this semester with the naïve perception that starting my own business would be a simple task and ended knowing that it’s one of the hardest, most rewarding things I could ever set out to do.… Continue reading What haven’t I learned?

Last week we visited RISE and I took away a lot of valuable information. We’ve learned a lot about creating a product that there is a market for and RISE demonstrated that perfectly. There was a need for organic natural teas and thus Bailey Tea Blends was created. Another aspect that MSU professor Dr. Laurie… Continue reading Marketing is Key

Eric Thomas is a successful motivational speaker who built a business from scratch. From a homeless high school dropout to a successful business man with a Ph.D., he embodies everything that it means to become an entrepreneur. I spoke with him about his journey. Nadia Lorencz: How have your life experiences led to you starting Eric Thomas… Continue reading Eric Thomas

Last week’s trip to Detroit was one of my favorite class experiences while at MSU. I’m not from Michigan, I didn’t know about the rich culture that Detroit has to offer. For instance I had no idea that the city is set up like a wagon wheel or that the Irish originally settled in Corktown!… Continue reading Detroit lessons: Passion is the key to business

I found our Skype session with freelance writer and producer Abigail Bassett to be extremely insightful. Up until we spoke with her, I wasn’t aware of the hustle that goes into being a freelance journalist. It never occurred to me that as a freelancer, you’d have to hunt people down for money or that for… Continue reading Abigail Bassett: Get your hustle on

This weeks reading was very intriguing to me. I have started working on a blog of my own and through research I’ve learned that bloggers get paid through ads. However, I never understood exactly how the ads worked. Do I reach out to companies? How much am I supposed to charge? aMany of my questions about… Continue reading Show Me the Money

This weeks readings gave me a better understanding of what it means to define your audience and market. Before, I thought “I’m sure there’s someone out there who will want to use my product.”However, the reality of that happening without me planning out my content to fit a certain type of viewer is very unlikely.… Continue reading Your audience is your best friend

Last week we were able to Skype with Donna Ladd, co-founder of the Jackson Free Press. Through listening to both her life story and experiences, I was able to take away many valuable lessons that I know I keep with me throughout my own career. One point that Donna made was if your reason for… Continue reading Takeaways from Donna Ladd

By Nadia Lorencz The article that I read this week about start-ups posed some interesting takes on why you should and should not start your own company. In addition, it provided some insight into what the most important parts of a start-up are. For example: is the idea itself more important than the team who… Continue reading The PMARCA Guide to Startups