Rianna Middleton

Why “Jabbing” is a Critical Component of a Social Media Strategy

Starting a successful business in today’s world requires a high level of social media competency. Consumers expect to see brands on social media, and may even follow brands and directly engage with them on certain platforms. Gary Vaynerchuk, CEO and co-founder of VaynerMedia, realized early on that almost all businesses, large and small, struggle to… Continue reading Why “Jabbing” is a Critical Component of a Social Media Strategy

Rianna Middleton

The Power of a Journalism Degree

When people hear you’re majoring in Journalism, you usually get one of three reactions. The most common is doubt. They’ll say, “Do you really think you’ll make any money doing that?” Another is surprise. They’ll tell you how “unique” your choice is. Finally, there is well-intended guidance that comes off sounding condescending. They’ll tell you… Continue reading The Power of a Journalism Degree

Rianna Middleton

Where Do You Grow Growth Businesses?

Although there are currently over 660,000 podcasts on the market, many shows still struggle to monetize their content. Most podcasts relied on advertising and sponsorship revenue, but that’s even somewhat limited. There are currently severe limitations on the analytics podcasts can provide to their advertisers to prove their worth, at least on popular platforms like… Continue reading Where Do You Grow Growth Businesses?

Rianna Middleton

The Unlikely Beginnings of Gimlet Media

Last week, Spotify announced it had purchased Gimlet Media, a digital media company and podcasting network, for $230 million. Gimlet was founded only four and a half years ago by Alex Blumberg and Matthew Lieber. Despite their recent breakthrough, Gimlet Media’s journey to success was not without bumps in the road. They documented their trials… Continue reading The Unlikely Beginnings of Gimlet Media

Rianna Middleton

Tick Tock, Time to Innovate

It’s easy to blame the internet and tech startups like Facebook and Google for the journalism crisis. The internet destroyed the old business model and tech startups stole the ad revenue that newspapers relied on to stay alive. It wasn’t the media industry’s fault —  disruptors simply came into the market and took more than… Continue reading Tick Tock, Time to Innovate

Rianna Middleton

Entrepreneurship: The Path I Never Thought About

When I started college, I had no thoughts about entrepreneurship or starting my own business. I had one goal: find a job. I spent my entire college career joining clubs and doing internships in hopes of starting a career after graduation. Last week, I saw an entirely different path that college students can take. My… Continue reading Entrepreneurship: The Path I Never Thought About