Rianna Middleton

Where Do You Grow Growth Businesses?

Although there are currently over 660,000 podcasts on the market, many shows still struggle to monetize their content. Most podcasts relied on advertising and sponsorship revenue, but that’s even somewhat limited. There are currently severe limitations on the analytics podcasts can provide to their advertisers to prove their worth, at least on popular platforms like… Continue reading Where Do You Grow Growth Businesses?

Rianna Middleton

The Unlikely Beginnings of Gimlet Media

Last week, Spotify announced it had purchased Gimlet Media, a digital media company and podcasting network, for $230 million. Gimlet was founded only four and a half years ago by Alex Blumberg and Matthew Lieber. Despite their recent breakthrough, Gimlet Media’s journey to success was not without bumps in the road. They documented their trials… Continue reading The Unlikely Beginnings of Gimlet Media

Rianna Middleton

Tick Tock, Time to Innovate

It’s easy to blame the internet and tech startups like Facebook and Google for the journalism crisis. The internet destroyed the old business model and tech startups stole the ad revenue that newspapers relied on to stay alive. It wasn’t the media industry’s fault —  disruptors simply came into the market and took more than… Continue reading Tick Tock, Time to Innovate

Rianna Middleton

Entrepreneurship: The Path I Never Thought About

When I started college, I had no thoughts about entrepreneurship or starting my own business. I had one goal: find a job. I spent my entire college career joining clubs and doing internships in hopes of starting a career after graduation. Last week, I saw an entirely different path that college students can take. My… Continue reading Entrepreneurship: The Path I Never Thought About

Rianna Middleton

Startup Ideas Don’t Grow on Trees

All entrepreneurs have something in common: they’re creative, resilient and brave. They don’t take no for an answer. However, even the most successful ones had to work hard to find their perfect startup idea. Unfortunately, like money, startup ideas don’t grow on trees.  Paul Graham, entrepreneur and venture capitalist, said it best: “The way to… Continue reading Startup Ideas Don’t Grow on Trees

Rianna Middleton

Life of a wanna-be journalist: A state of resilience

At a young age, I discovered a love of writing. I wrote full-length stories, complete with compelling female characters who took on everything from fighting crime to everyday life in the suburbs. I also created my own magazines, cutting out pictures from real publications and gluing them onto my own articles, stapling the whole bundle… Continue reading Life of a wanna-be journalist: A state of resilience