Yesterday, it was an honor to attend The Hatching at Lansing Beer Company. Luckily, we can attend the activity with our professor, Amy Haimerl. She gave us a vivid and detailed explanation on how to make a good business pitch. First, one of marketing professors has taught us: If you want to look like a boss,… Continue reading How a Good Pitch Hatching Should Be?
By Meg Dedyne The Tow-Knight Center For Entrepreneurial Journalism article was not the most interesting article I have ever read. However, the information it provided was extremely helpful and beneficial to anyone starting a business in the media landscape. I really liked how the article first broke up the different aspects we all have to… Continue reading The work of entrepreneurs never ends
This weeks reading was very intriguing to me. I have started working on a blog of my own and through research I’ve learned that bloggers get paid through ads. However, I never understood exactly how the ads worked. Do I reach out to companies? How much am I supposed to charge? aMany of my questions about… Continue reading Show Me the Money
Until the readings this week I was unaware that a target market and a target audience were different. I thought they were words that were used interchangeably. This is an important factor as we start the next phase of our businesses. The Youtube video was a quick and simple way for me to understand the… Continue reading Who is Going to Buy this Product?
We all know that when you try to search something from Google, you need specific details to get what you really want. This is similar in marketing. Narrow down your target market and focus on your target audience, just like How to Define Your Target Market wrote “is a much more affordable, efficient, and effective… Continue reading Focus on the Small Target
Defining a target market is a must for all start-ups that want to become more than a start-up, a fixture if you will. Some start-ups may have the strategy of saying anyone interested in our product is welcome. While that is a fine attitude to have in terms of clients or audience, it is a lazy… Continue reading A Narrow Target Market is a Good Target Market
The Target Audience vs. Target Market video made me think BIGGER. http://giphy.com/search/youre-gonna-need-a-bigger-boat The target audience was much bigger than I originally thought. My first thought was that the target audience was just families. It just kept going with more ideas. There is always more, and all possible audiences need to be considered. The video mentioned… Continue reading Darts
This weeks readings gave me a better understanding of what it means to define your audience and market. Before, I thought “I’m sure there’s someone out there who will want to use my product.”However, the reality of that happening without me planning out my content to fit a certain type of viewer is very unlikely.… Continue reading Your audience is your best friend
The Inc. article “How To Define Your Target Market” placed a strong emphasis on carving out your own corner of the market, which is more important than ever when up against larger companies which may already have a hold on broader portions of that audience. I find it fascinating that in order to be more successful… Continue reading Niche is nice
According to this week’s article, “A Roadmap for Digital Media Startups: The New Business Models for News Toolkit,” identifying your target audience begins with creating stories about your potential users. It’s the basic lesson we’ve learned in any communication or PR class: Use both demographic and psychographic information to build these various personas that will help… Continue reading Understanding your target audience: The key to long-term, strategic success