Mckenna Ross

A Q&A with “Michigan Crime Stories” Podcast Creator Darcie Morgan

There are two things that are heating up in the media industry: multimedia exploration and true crime series. True crime podcasts are one of the top genres of audio streaming, and one Michigan media outlet set out to localize the trend. I spoke with Darcie Moran, creator and host of MLive’s Michigan Crime Stories. Moran… Continue reading A Q&A with “Michigan Crime Stories” Podcast Creator Darcie Morgan

Mckenna Ross

Everything in startups takes more work than expected

You have to really believe you have a golden goose to get into entrepreneurship. This semester, one of my classes challenged me and a group of classmates to create a media project to solve the problem of how to get internships. It took us some deep thinking just to come up with any ideas at… Continue reading Everything in startups takes more work than expected

Mckenna Ross

Finding your audience is more important than ever

I have a confession… I thought that businesses and organizations had to be on every social media. Boy, how wrong I was. According to social media marketing expert Gary Vaynerchuk, and many other social media experts, throwing everything onto every social platform and hoping it sticks does not count as good marketing. This was news… Continue reading Finding your audience is more important than ever

Mckenna Ross

The importance of networking and being nice

Talent is important to success in media. So is hard work. But, as I’ve realized this week, they’re not the only things that can make or break your career. When John Hill, the vice president of networks for the startup launcher Techstars, spoke to my journalism class at Michigan State, he emphasized the power in… Continue reading The importance of networking and being nice

Mckenna Ross · Uncategorized

Selling and determining the worth of media

It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media

Derrick Niu · Katie Kalass · Mckenna Ross · Rianna Middleton · Sydney Naseef · Trevor Toczydlowski

Is it possible to distinct Coney Island competition?

Coneys are a staple here in East Lansing and throughout Michigan. Determined to understand how so many diner joints survive in a fierce marketplace, @katiekalass, @bigtee724, @riannamiddleton, @jingqiangniu and I took a look at three of the ones located here in East Lansing. Most Coneys feature reasonably priced food and a strong sense of community.… Continue reading Is it possible to distinct Coney Island competition?

Mckenna Ross

When a journalist becomes an entrepreneur

The entire time I listened to Gimlet Media’s first season of “StartUp,” I felt like I was basically streaming NPR on one specific topic for two hours. It was awesome. Alex Blumberg, a former public radio producer and journalist, made it his mission to document the start of his business, a for-profit podcast streaming company.… Continue reading When a journalist becomes an entrepreneur