There are two things that are heating up in the media industry: multimedia exploration and true crime series. True crime podcasts are one of the top genres of audio streaming, and one Michigan media outlet set out to localize the trend. I spoke with Darcie Moran, creator and host of MLive’s Michigan Crime Stories. Moran… Continue reading A Q&A with “Michigan Crime Stories” Podcast Creator Darcie Morgan
You have to really believe you have a golden goose to get into entrepreneurship. This semester, one of my classes challenged me and a group of classmates to create a media project to solve the problem of how to get internships. It took us some deep thinking just to come up with any ideas at… Continue reading Everything in startups takes more work than expected
I have a confession… I thought that businesses and organizations had to be on every social media. Boy, how wrong I was. According to social media marketing expert Gary Vaynerchuk, and many other social media experts, throwing everything onto every social platform and hoping it sticks does not count as good marketing. This was news… Continue reading Finding your audience is more important than ever
Talent is important to success in media. So is hard work. But, as I’ve realized this week, they’re not the only things that can make or break your career. When John Hill, the vice president of networks for the startup launcher Techstars, spoke to my journalism class at Michigan State, he emphasized the power in… Continue reading The importance of networking and being nice
It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media
Coneys are a staple here in East Lansing and throughout Michigan. Determined to understand how so many diner joints survive in a fierce marketplace, @katiekalass, @bigtee724, @riannamiddleton, @jingqiangniu and I took a look at three of the ones located here in East Lansing. Most Coneys feature reasonably priced food and a strong sense of community.… Continue reading Is it possible to distinct Coney Island competition?
The entire time I listened to Gimlet Media’s first season of “StartUp,” I felt like I was basically streaming NPR on one specific topic for two hours. It was awesome. Alex Blumberg, a former public radio producer and journalist, made it his mission to document the start of his business, a for-profit podcast streaming company.… Continue reading When a journalist becomes an entrepreneur
If I’ve learned anything from the recent news of media companies with massive layoffs, it’s that the news media’s main issue is that it has been massively devalued. In a Slate article, “The Crisis Facing American Journalism Did Not Start With the Internet,” the author, Jeremy Littau, notes that the economic fall of journalism isn’t just about massive publishers… Continue reading Funding local news requires a new attitude about journalism
Pitching can be hard. But it can also be pretty exciting. Listening to other students’ startup pitches last Wednesday was a really refreshing way to learn about how to sell an idea — and about my classmates. Each of us stood in front of the class with our elevator pitch. We had one minute to… Continue reading Having a place to innovate and people to innovate with
It is incredibly daunting to me to think I might have to come up with the Next Big Thing, the thing that will save journalism or chart a new path to media consumption. It’s so daunting that I can’t even begin to imagine how I’ll do it. Instead, I think of “new” ideas — which… Continue reading Struggling to make the Next Big Thing That Will Save Journalism
Spartans Innovate 