Mckenna Ross · Uncategorized

Selling and determining the worth of media

It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media

Derrick Niu · Katie Kalass · Mckenna Ross · Rianna Middleton · Sydney Naseef · Trevor Toczydlowski

Is it possible to distinct Coney Island competition?

Coneys are a staple here in East Lansing and throughout Michigan. Determined to understand how so many diner joints survive in a fierce marketplace, @katiekalass, @bigtee724, @riannamiddleton, @jingqiangniu and I took a look at three of the ones located here in East Lansing. Most Coneys feature reasonably priced food and a strong sense of community.… Continue reading Is it possible to distinct Coney Island competition?

Mckenna Ross

When a journalist becomes an entrepreneur

The entire time I listened to Gimlet Media’s first season of “StartUp,” I felt like I was basically streaming NPR on one specific topic for two hours. It was awesome. Alex Blumberg, a former public radio producer and journalist, made it his mission to document the start of his business, a for-profit podcast streaming company.… Continue reading When a journalist becomes an entrepreneur

Mckenna Ross

Funding local news requires a new attitude about journalism

If I’ve learned anything from the recent news of media companies with massive layoffs, it’s that the news media’s main issue is that it has been massively devalued. In a Slate article, “The Crisis Facing American Journalism Did Not Start With the Internet,” the author, Jeremy Littau, notes that the economic fall of journalism isn’t just about massive publishers… Continue reading Funding local news requires a new attitude about journalism

Mckenna Ross

Having a place to innovate and people to innovate with

Pitching can be hard. But it can also be pretty exciting. Listening to other students’ startup pitches last Wednesday was a really refreshing way to learn about how to sell an idea — and about my classmates. Each of us stood in front of the class with our elevator pitch. We had one minute to… Continue reading Having a place to innovate and people to innovate with

Mckenna Ross

Struggling to make the Next Big Thing That Will Save Journalism

It is incredibly daunting to me to think I might have to come up with the Next Big Thing, the thing that will save journalism or chart a new path to media consumption. It’s so daunting that I can’t even begin to imagine how I’ll do it. Instead, I think of “new” ideas — which… Continue reading Struggling to make the Next Big Thing That Will Save Journalism

Mckenna Ross

Is the future of journalism dim?

At first, Pew Research Center’s 2018 “State of the News Media” made me concerned for my intended career path and made me feel guilty for my consumption habits. Nearly every category of traditional news media, from cable and local TV news to newspapers, is experiencing some decline in audience. Meanwhile, digital news sites and audio… Continue reading Is the future of journalism dim?