Xin Wen

Simple Idea Is Not Simple

When we talk about making an idea, we always think it’s easy. We have so many ideas when we have troubles. But it’s always hard to be creative, to be good at finding the problems and to make a simple but intriguing idea, which is better be called pitch.

The time we could give a pitch on Hatching is very short. How to get audience’ attention and let them trust us are key points during this time. Neil Patel on his article 13 Tips on How to Deliver a Pitch Investors Simply Can’t Turn Down tells us if you are told, “You only have X minutes to pitch,” then take at least five minutes less because if the investors are really interested, they’ll ask questions. If they’re not interested, then you will have saved them (and yourself) some time.


Let’s build our pitch idea first, we could only have one simple idea. It does not have to be math or physic questions. But it would have to be worth to share. A brilliant idea means nothing unless you can distil it to a few moments of sheer power. Chris Anderson mentioned making our pitch as a gift to our audience and let people benefit from it.

Why they think they could benefit from your pitch? Let’s arouse their curiosity. They need to know why they have to care. Investors and audience are so busy that they would not waste time on something they don’t care.

Here’s my biggest weakness, I cannot explain it well. I have learned a lot from this week’s reading. Here are tips Neil Patel shares about what we need to explain when we are in the stage.

  1. Explain exactly what your product or service is.
  2. Explain exactly what is unique about your product or service.
  3. Explain exactly who your target audience is.
  4. Explain exactly how you intend to acquire these customers.
  5. Explain your revenue model.

Next, I watched Chris Anderson’s video, Ted’s secret to great public speaking. He said every Ted talk have the same advantage: they build your idea with familiar concepts. You would find you are easily convinced because they understand what you think and lecturers use their way to explain your idea. The point reminds me a lot. I have to applaud for the success of Ted. It makes speech an art. 

When I think finally I can write it down and take a rest, I am wrong. Before any speech, we need to practice, practice and practice more. As a non-English speaker. If I am not familiar with my draft, I would be very likely to forget everything when I am on the stage and full of nerves.

Practice is a part of being prepared. After our powerful and effective summary. We need to be prepared to answer questions. (VentureBeat: 7 tips for nailing a startup pitch) As I mentioned before, we need to leave times for our audience. If they are interested as we expected, they would want to learn more from us. It’s always to be good make some interaction and information interchange with our audience, especially investors on the Hatching.

Finally, Let’s go for Hatching.

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