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An MSU class blog investigating innovation in media. #gogreen

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Category: Xin Wen

Xin Wen

“Why Not?”

April 20, 2017 vincywenLeave a comment

It was lucky to hear many brilliant start-up stories in Jrn 450 class in my senior year; I have learned so much. Some of them made a huge success, and some of them make nothing to something. They have so many similarities to learn. First, when others ask them “Why?” they would ask back “Why… Continue reading “Why Not?”

Xin Wen

Simple Idea Is Not Simple

April 12, 2017 vincywenLeave a comment

When we talk about making an idea, we always think it’s easy. We have so many ideas when we have troubles. But it’s always hard to be creative, to be good at finding the problems and to make a simple but intriguing idea, which is better be called pitch. The time we could give a… Continue reading Simple Idea Is Not Simple

Xin Wen

Why does your startup fail?

March 15, 2017 vincywenLeave a comment

According to the article “A Minimum Viable Product Is Not a Product, It’s a Process,” in a post-mortem of more than 100 startups, CB Insights found that the No. 1 cause of startup failure (42% of the time) was “no market need.” In other words, they are too self-centered and think their needs fit everyone without… Continue reading Why does your startup fail?

Xin Wen

Keep adapting as time goes on

March 1, 2017 vincywenLeave a comment

This week, five required readings gave me an impressive image on media marketing. Articles point out how to be successful, how to stand out and how to run the business through time changing and how to innovate. Most importantly, example entrepreneurs are growing bigger and more successful than ever. Innovate and improve self-capability Quartz, the business… Continue reading Keep adapting as time goes on

Xin Wen · Xinyi Xie

How a Good Pitch Hatching Should Be?

February 24, 2017 Vanessa XLeave a comment

Yesterday, it was an honor to attend The Hatching at Lansing Beer Company. Luckily, we can attend the activity with our professor, Amy Haimerl. She gave us a vivid and detailed explanation on how to make a good business pitch. First, one of marketing professors has taught us: If you want to look like a boss,… Continue reading How a Good Pitch Hatching Should Be?

Xin Wen

The Brilliant Inheritance

February 15, 2017February 15, 2017 vincywen2 Comments

Last Wednesday, it was horned to have Donna Ladd, the editor of the Jackson Free Press, as a guest speaker to share her story with us. Ladd is an editor, journalist, and columnist originally from Philadelphia, Mississippi. She mostly focuses on focused on justice, crime, race, kids, policing and politics in Mississippi, New York City and… Continue reading The Brilliant Inheritance

Xin Wen

Hard Thing About Hard Things

February 1, 2017February 1, 2017 vincywenLeave a comment

  As part 1 why not to do a startup stated: First, and most importantly, realize that a startup puts you on an emotional rollercoaster, unlike anything you have ever experienced. Second, in a startup, absolutely nothing happens unless you make it happen. Third, you get told no — a lot. Fourth, hiring is a… Continue reading Hard Thing About Hard Things

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Authors

  • alexaseeger
    • Shanley Pearl’s Refreshing Definition of Success in Entrepreneurship
    • Riding the Minimum Viable Product Roller Coaster
    • The Antidote to Oblivion? Continuous Innovation
    • News Media: Stop Selling Consumers, Start Selling to Them
    • And the Best Coney Island in East Lansing is…
  • amsandoval4
    • Bernie Kim: FOX Sports Coordinator Producer
    • An MVP Makes Your Business
    • Peter Shankman: Mogul, Author, Skydiver, The CatMan
    • Journalism: Project Rebuild
    • 3 Tips for Mastering Innovation in Journalism
  • anhudy
    • Down to Detroit
    • Building, Measuring & Learning
    • Would You Pay Us for This?
    • In Search of the Perfect Coney
    • Know Your Enemy to Survive the Startup Game
  • ashleygibbard
    • Your crazy ideas may actually be a solution
    • When nothing builds to something
    • The Fast Pitch
    • Marketing is just as important as the product
    • The future of media with podcaster Michael O’Connell
  • anastasianiforos
    • Detroit Entrepreneurs and Their Roads to Success
    • Infiltrate the Target Market, Find the Customers
    • Start-ups: Have a Purpose and Develop a Plan
    • Follow Your (Startup) Dreams … With a Plan in Hand
    • It’s all about jobs-to-be-done and Start-Up Ideas baby
  • Nicole Bush
    • Pitchin’
    • ‘Grow tough skin’ and other advice from editor Donna Ladd
    • RISE and Land Grant Goods
    • A Detroit startup experience
    • The Bassett Asset (lol)
  • blairmoon
    • A Day In the Motor City
    • The Good, The Bad and The Consequences of What You Create
    • Many Coney’s Fight For The #1 Spot, But Only One Can Take The Crown!
    • Advice From an Entrepreneur: What I Learned From Peter Shankman
    • The Fight to Save Local News
  • brenne55
    • I did it! I started my own business
    • Managing the stress of entrepreneurship
    • Social Media/Marketing
    • Detroit Startup Day tour
    • Making assumptions and proving a startup hypothesis
  • chludzinskibrittanie
    • Never stop asking “Why?”
    • Behind-the-scenes of an entrepreneur’s hustle
    • The power of an idea
    • The importance of building an authentic brand
    • Ricky Brandt’s passion for the digital world
  • Courtney Nicole
    • How Dorothy Hernandez Combines Entrepreneurship and Journalism
    • The Test for Success
    • You Live and You Learn It
    • Beat Your Competition in the Race to the Finish Line
    • Hit the (Market) Bullseye to Find Startup Success
  • Cydni Robinson
    • Phillip Lewis: Front page editor for HuffPost
    • Helloooooo Detroit!
    • Going through the motions. What is my smallest experiment? Strangers are actually my friends????
    • Get Over the Fear of Failure and Be True To You!
    • Who’s Paying For That???
  • dedyneme
    • Instacart vs. Cart2Table
    • Simply pitching success
    • RISE up!
    • Change, community and a better future? An interview with Dillon Davis
    • Why Detroit?
  • erikagreco
    • Detroit: Meeting the Leaders Behind the Revival
    • Tips From the Experts: Peter Shankman
    • Know Your (Target) Market, Generate Results
    • How to Surpass the Big Guys When Starting Your Own Company
    • Starting Up? Know Your Goals and How You Measure Success
  • gabrielleej
    • There’s always room for growth
    • Marketing and more marketing
    • Q&A with the Diddy of Detroit
    • A bump in the road is just a bump
    • Detroit Day Photo Story
  • genevaeswanson
    • Don’t Go It Alone
    • Went to Detroit; It was Epic
    • Anyone Can Have a Social Media Following
    • Passion Is The Answer to Success
    • In Search of a Target Market
  • grayeri6
    • Convert to Converting … Recorded Interviews to Transcribed Notes
    • Times have changed and technology has changed
  • jamaljrn450
    • A Ride to Detroit, For Knowledge
    • Happiness is Essential to Life
    • Who? Why? How? The Quest To a Potential Target Market and Audience
    • Stay Awake and Alert
    • There Are Many Ways to Enter the Journalism World
  • jazzyteen
    • You should probably take this class
    • More than just the script
    • Brands build business
    • Detroit: Building from the bottom up
    • Abby Bassett: Creating your own path
  • jerryliu5
    • Redefining spectacular: Entrepreneurial media
    • How you are doing is more important than what you are doing
    • Be strategic when you doing a startup pitch
    • Xingyu Liu: Building a subscription channel on WeChat
    • Detroit Startup Tour
  • kiaracarter2
    • Love is better than like
    • Peter Shankman: I Am More Than What You Think of Me
    • Face Your Competition, Don’t Ignore It
    • Time to Fix the News Media
    • Digital Media is Taking Over the World of Media
  • laurabohannon
    • Finding Success in Unconventional Ways
    • A Chat with Peter Shankman
    • Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You
    • Building a New Alt-Media
    • Entrepreneurs Live in the Future and Disrupt the Past
  • Laina Stebbins
    • Detroit, a blossoming modern city
    • Niche is nice
    • Successful startups begin with a fresh perspective
  • liamtiernan
    • My Jrn 450 Experience
    • Marketing and how branding can help
    • The New Old Detroit
    • Abby Bassett: The freelance life
    • Ad-supported media in the current age
  • LukasEddy
    • Fostering Innovation from Startup to Global Business
    • Entrepreneurship Lessons from Peter Shankman
    • Thoughts on Funding Local News
    • The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market
    • Planning Your Business: Thoughts on Competitive Analysis
  • madelinestamm
    • “This Should Exist…”
    • ‘Turning Fear Into Fun’
    • Peter Shankman: ‘If You’re Not Failing, You’re Not Trying Hard Enough’
    • Sometimes it Makes Sense to Charge for News
    • Digital Media Isn’t Going Away
  • madisonjob
    • A Tour of Inspiration, Renovation and Motivation
    • Peter Shankman: How ADD Can Be a Gift
    • My First (Brand) Love Story
    • How my childhood lemonade stand taught me about competition
    • How Shrek Helps us Understand the Startup Madness
  • nadialorencz
    • What haven’t I learned?
    • Marketing is Key
    • Eric Thomas
    • Detroit lessons: Passion is the key to business
    • Abigail Bassett: Get your hustle on
  • Chris Platte
    • My Trip To Detroit
    • When Creating a Startup, Be Ready For The Unexpected
    • An Anomaly in More Than One Way
    • Every Business Needs Allies
  • Sophie L. Charboneau
    • LaSharah Bunting Discusses the Future of Journalism
    • A Fax Machine?
    • Be a MVP by Creating a MVP
    • Eat A Vegetable or Two
    • It’s Time To Put Your Game Faces On
  • Austin Short
    • Journalism and entrepreneurship can go hand in hand
    • Less is more when it comes to business pitches
    • Bailey Tea Project looks to expand on early return
    • Motor City entrepreneurs show great drive
    • Abigail Bassett is one ‘bad b*tch’
  • sswix17
    • JRN 450: A Window into the Future of Media and Entrepreneurship
    • How pizza delivery can relate to pitching your business plan
    • The importance of personal branding
    • A Social Media Strategy Swap with Layne Bernstein
    • Detroit: Just the beginning
  • Nicholas K. Stahl
    • The Unexpected Trip to Detroit
    • The Inevitable and Unintended Consequences of Creation
    • A Lesson On Hard Work
    • Target Markets Through Childish Gambino’s Discography
    • Want To Be A Great Journalist? Have the Values Of A Boy Scout
  • Vanessa X
    • JRN450: A wonderful journey
    • Why They Success and How It Feel When You Have An Entrepreneur in Home.
    • Some Tips to Myself
    • Choice Matters to Marketing
    • What it’s like to work as a reporter in China
  • vincywen
    • “Why Not?”
    • Simple Idea Is Not Simple
    • Why does your startup fail?
    • Keep adapting as time goes on
    • The Brilliant Inheritance
  • whymepoetry
    • Keep Calm and Idea On
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