For the past 10 weeks I have researched the process of starting a new business. From the initial ideas to the budgeting and marketing, I tried to create my own opinion on the topic by listening to experts in the field. But what exactly did I learn? Well, in brief, I learned that entrepreneurship is… Continue reading My journey in Media Innovation
It is astounding how social media has risen from a mere way to socialize with friends, to one of the biggest tools for companies to promote themselves. From sponsorship to post boost social platforms are evolving with demand to create new and better way to reach consumers….but when does it become enough. Through my internships… Continue reading The Run on Social Media
Michigan is known for a lot of things – the Great Lakes, the automotive industry, its iconic mitten shape… and Coney Island Restaurants. The history starts out in Detroit with American Coney Island in 1919, founded by William and Constantine Keros. The two, however, had a falling out, prompting William to open up Lafayette Coney… Continue reading Coney Island (without the Coney Dog)
USA Today is a brand known by almost everyone. From people in the big cities to the ones in more rural areas, this brand has consolidated newspapers across the country. Here’s the theory: the 160+ local newspapers produce local stories. When one of these is thought to be of wider interest, it is pushed up… Continue reading Gannett, A Giant in a Dying Industry
Last week we discussed HOW to get an idea, but what do we do once we have one. Well the answer is not simple, this is because going about the idealization, creation and distribution of a product or company requires resources and expertise. Here is the the MSU Hatch comes to play. The Spartan Community… Continue reading From ideas to Startups, a journey through MSU’s Hatch
How often has it happened that while you are walking around the house doing some chores, an idea comes to you. I’m not talking about some fully formed thoughts, just something different that you know could help you along. For me it happens every time I have to use a dustpan. The last thin line… Continue reading A startup problem, are our ideas what consumers want?
Every year the Pew Research Center releases statistics and analysis on the state of U.S. Media. Now, I know what you are thinking: here goes another blog post about numbers and trends which will bore me half to death. However, if you just follow me for a few more minutes I will make sure that… Continue reading By the numbers: how the U.S. media industry is developing