I used to think that if you have a great idea, you can be successful. That’s all it took. Something original that solved a problem that everyone wanted to get their hands on, something that made life easier. In theory, yes. After all, the foundation of a startup did start with identifying a problem and… Continue reading Startups, Not for Everyone
I had the pleasure of interviewing digital marketing professional Kathy Suchowiecki, who works for Meritor, which is the leading global supplier of drivetrain, mobility, braking and aftermarket solutions for commercial vehicle and industrial markets. Digital marketing and technology is ever-changing and Kathy has had to work with those constant shifts to master the digital space… Continue reading Digital Marketing Tips from Expert Kathy Suchowiecki
The revival of Detroit may be exemplified in the new tall shiny buildings, property developments and construction projects underway, but beneath the surface are the entrepreneurs and innovators that brought the fresh ideas and life back into the city. I had the honor of joining my class of aspiring journalists, media marketers and entrepreneurs to… Continue reading Detroit: Meeting the Leaders Behind the Revival
Peter Shankman. He is the guy in the room that has a ‘larger than life’ personality, exudes confidence, is extremely relatable and his brutal honesty, well, I’ll just say by the end of a Skype call, managed to have everyone in the room wanting to be his friend. Entrepreneur, author and downright great guy, Peter… Continue reading Tips From the Experts: Peter Shankman
We now know that for a startup, market is EVERYTHING. Now it’s time to get granular. What is the end goal to your company? Create a following? Build up those customer relationships and form strong connections? The key is to generate value and results, remain competitive in this ever-changing market, stay relevant and most of… Continue reading Know Your (Target) Market, Generate Results
When in Rome, do as the Romans do. When in Michigan, eat like Michiganders do. Michigan, while not a culinary metropolis, takes a lot of pride in its coney dogs. We visited four coney island restaurants — that’s a coney to you and me — in the Lansing area: Sparty’s Coney Island Restaurant, T &… Continue reading And the Best Coney Island in East Lansing is…
The absolute worst feeling in starting a company? Discovering your brilliant one-of-a-kind idea has been done before…and done well. But everything can be done better. Right? Entering the market with a concept that already exists is a pretty difficult feat. But some have done it and those that have are proof that it can be… Continue reading How to Surpass the Big Guys When Starting Your Own Company
You had your light bulb moment. You had your million-dollar idea. Startup should be easy, right? Wrong. The real work is yet to come. Thankfully, the Tow-Knight report on a starting up digital media organizations is chalked full of the “all you need to knows” and the “ask yourself” questions to ensure that your online presence… Continue reading Starting Up? Know Your Goals and How You Measure Success
In his article, “How to Get StartUp Ideas,” Paul Graham, co-founder of Y Combinator, said something I have not stopped thinking about it: “The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems, preferably problems you have yourself.” Originally, this thought process seemed backwards to… Continue reading The Life of Startups: Where to Begin
It’s no secret that media and the way the public obtains news nowadays has made a huge shift from print to digital. Reading a print publication has almost become a faux pas if you really think about it. Glance around the room and see someone holding a newspaper? If so it immediately labels the reader… Continue reading Digital Age on the Rise
Spartans Innovate 