Starting a successful business in today’s world requires a high level of social media competency. Consumers expect to see brands on social media, and may even follow brands and directly engage with them on certain platforms. Gary Vaynerchuk, CEO and co-founder of VaynerMedia, realized early on that almost all businesses, large and small, struggle to… Continue reading Why “Jabbing” is a Critical Component of a Social Media Strategy
If there is one thing that social media is helpful with it is entrepreneurship and building your own business. Apps like Facebook, Twitter, and Instagram allow you to build your own brand and reach multiple different amounts of people. One person that made an entire fortune out of building his brand on social media sites,… Continue reading Using Social Media to Grow Your Brand
It is undeniable that social media marketing is becoming more and more valuable. The top five most successful social media platforms to market on include Facebook, Twitter, Instagram, Pinterest and Youtube. However, it’s important to know exactly what social media platform you should invest and use to benefit your company or business the most. It… Continue reading Put it on all the socials? Not so fast.
Technology is transforming the way modern business functions, and social media has become a necessity to companies in a wide range of industries. It’s often hard for companies to navigate and develop a social media presence with no prior experience, so where do they begin? In the book, Jab, Jab, Jab, Right Hook, author Gary… Continue reading Social Media: The Future of Successful Marketing
This week we took a look at Marie Forleo’s interview with THE social media expert: Gary Vaynerchuk. Gary gained his momentum when he launched winelibrary.com, growing his family business from 3 million to 60 million in just several years. Later, he co-founded Vayner Media, a full-service agency “built for the now” with brother AJ in… Continue reading Jab, Jab, Jab, Right Hook with Gary V.
For many start-up businesses, one of the first things they would consider is having an account on each major social media platform. However, how to pick the right one and implement it effectively is really important. In the TV show “The future of social media marketing w/ Gary Vaynerchuk”, Gary Vaynerchuk, author of “Jab, Jab,… Continue reading Finding the right social media platform
I have learned a lot from this week’s reading. I think the most important thing is that no matter what social media to use to promote the product, we have to establish our target customers. List a few customer segments that meet the product’s criteria, which will save our promotion costs and improve our efficiency.… Continue reading Jab, jab, jab find the target
In class right now, we are working on discovering which social media is most suitable for our new companies needs. Each team has been tasked with creating a new way for Journalism students or students in general to find jobs and get connected with future employers. There is clearly an issue with professionals in the… Continue reading Which Social is the Best Social?
It is astounding how social media has risen from a mere way to socialize with friends, to one of the biggest tools for companies to promote themselves. From sponsorship to post boost social platforms are evolving with demand to create new and better way to reach consumers….but when does it become enough. Through my internships… Continue reading The Run on Social Media
I have a confession… I thought that businesses and organizations had to be on every social media. Boy, how wrong I was. According to social media marketing expert Gary Vaynerchuk, and many other social media experts, throwing everything onto every social platform and hoping it sticks does not count as good marketing. This was news… Continue reading Finding your audience is more important than ever