Marketing is one of the great but necessary banes of the modern man. In this writer’s opinion, advertisements are some of the ugliest things in the world, and generally, brands are as well. That’s why branding is so interesting to me. Branding, as elegantly put in this article, is the promise you make to your customer… Continue reading Marketing and how branding can help

The city of Detroit is on an upturn, and last Friday, I got the opportunity to go meet the people making it happen. I didn’t meet any billionaires or CEOs, no bank managers, no businessmen in the traditional, colloquial term. I met small business owners, people that really feel like they can go into the… Continue reading The New Old Detroit

Abby’s visit to our class was very informative. She really had interesting insights into the life of freelancing that you can’t get from anyone other than a freelancer. Abby’s description of the freelance life seemed organized, but you could sense the chaos that comes from the requirements of the job. There’s a lot of travel… Continue reading Abby Bassett: The freelance life

  In today’s digital age, there are questions and concerns about the future of ad-based media. Some in the media industry are concerned that in a world where ad-based media reigns supreme, the corporations buying the adspace are the ones who get to choose which media companies flourish and which ones die. This is a… Continue reading Ad-supported media in the current age

The biggest thing that stood out to me about the story Donna Ladd told the class last Wednesday was the mark she left on the people around her. Sure, not all of them fell in love with her, and I can think of a few people in rural Mississippi that you’d really, really piss off… Continue reading Donna’s legacy

Founding a startup has become a mythic type of venture, a unicorn of the business world. Your plans, your ideas, your company and your product. Founders of successful startups make enough money to make any ambitious entrepreneur drool. It’s more dangerous than the rhetoric will make one think. Startups are an emotional roller coaster, with days… Continue reading Challenges of founding a startup