Bridget Bartos · Kaitlyn Kelley · Michael Epps · Ruta Ulcinaite

The Coney Quest: How visiting three Coney Islands taught us about branding

This past week, our media entrepreneurship class at Michigan State was tasked with quite a strange (but very helpful) project: visit and eat at three different Coney Islands. At first, we were a little confused. Why would we visit three of the same restaurants just to eat the same thing: A classic Coney dog? But… Continue reading The Coney Quest: How visiting three Coney Islands taught us about branding

Ruta Ulcinaite

Who’s Responsible for the Decline of Media?

Many newsroom employees are very quick to point their fingers at specific organizations and technologies for layoffs and declining local news overall. But who is really to blame? The rise of the internet? The rise of social media?  Jeremy Littau wrote in his Slate article that the bad seed goes back to the 1980’s and… Continue reading Who’s Responsible for the Decline of Media?

Ruta Ulcinaite

Starting a Startup and the Importance of Listening to your Audience

What is the first step in creating a successful startup? Well according to Reid Hoffman and his podcast Masters of Scale, it is to look and look and look for your big idea, and then act on it! A lot of people can think of all these great, successful ideas in their minds. However, not… Continue reading Starting a Startup and the Importance of Listening to your Audience