As we reach the end of the semester, I will admit that this class was not what I expected it to be. I had no idea what to expect going into a class called “Creating/Marketing Media.” I’m a journalism student, so to see a marketing-type class offered by my department as a part of our curriculum… Continue reading JRN 450: A Window into the Future of Media and Entrepreneurship

Imagine this: You come home from a long day at work or school. The fridge is empty so you order a pizza. You hang up the phone after hearing, “Your order will be delivered in 15 minutes!” Those moments are already the most excruciating of your life because, as we have established, it’s been a… Continue reading How pizza delivery can relate to pitching your business plan

By Savannah Swix After our meeting with RISE at Michigan State University last week and learning more about its student-run company, Land Grant Goods, paired with the readings about marketing and strategy, I understand why it can be effective to make a brand personal and authentic. John Williams said it in “The Basics of Branding”: “Your brand… Continue reading The importance of personal branding

Layne Bernstein is the social media associate for Method, a company known for creating natural, eco-friendly cleaning products in attractive packages. The company is headquartered in San Francisco, but it has plants throughout the United States and in cities such as London. Layne joined the team at Method in October of 2015. In her position,… Continue reading A Social Media Strategy Swap with Layne Bernstein

Having grown up nearly an hour from Detroit, going to the city always meant something special was about to happen. Whether it was my first time going to Joe Louis Arena for a Red Wings game with my Dad; family trips to the Detroit Zoo complete with a photo in front of the fountain with… Continue reading Detroit: Just the beginning

I have always been curious about the world of freelance work. After hearing from Abigail Bassett about her career and all of the opportunities she has had as a freelancer, I understand the appeal. As a freelance writer and content creator, you have the ability to make your own schedule and choose what jobs you… Continue reading Figuring out Freelance with Abigail Bassett

We are getting closer to hitting launch on our startups and as the weeks pass and we continue to dive deeper and deeper into research about our markets and our competitors, I have learned so much. It’s amazing what can be created with a team working together to produce something that each of us have individually… Continue reading Achieving Trust and Success through Trial and Error

After completing the readings for the week, one of the overlapping trends seems to be that media companies are influenced by the increasingly common transition to digital and, in some cases, using it to potentially drive new revenue opportunities. The Christian Science Monitor moved its publication online and became “web-first,” according to Laura Hazard Owen… Continue reading Importance of Adaptability in the Digital Age for Media

I’ve always known that starting a startup company isn’t easy. The things we have been learning about in class, in addition to the process of coming up with and developing plans to create and establish our own ideas and products, have only confirmed what I know. The readings that we studied for this week detailed… Continue reading Building a Startup: What it Takes

During last week’s lecture, we spoke with Donna Ladd, the co-founder and CEO of the Jackson Free Press. Not only did I enjoy hearing the stories of her life and how she got to where she is today in her career, but also because it helped me tie in a few things that we have… Continue reading Lessons from the life of Donna Ladd