Jrn 450 has forced me to think outside of what I thought I knew and explore some things I never thought of before. Marketing and entrepreneurship have never been strong suits of mine, and frankly going into the class I thought I was going to hate it. The business side of media had always been a… Continue reading My Jrn 450 Experience
Marketing is one of the great but necessary banes of the modern man. In this writer’s opinion, advertisements are some of the ugliest things in the world, and generally, brands are as well. That’s why branding is so interesting to me. Branding, as elegantly put in this article, is the promise you make to your customer… Continue reading Marketing and how branding can help
The city of Detroit is on an upturn, and last Friday, I got the opportunity to go meet the people making it happen. I didn’t meet any billionaires or CEOs, no bank managers, no businessmen in the traditional, colloquial term. I met small business owners, people that really feel like they can go into the… Continue reading The New Old Detroit
Abby’s visit to our class was very informative. She really had interesting insights into the life of freelancing that you can’t get from anyone other than a freelancer. Abby’s description of the freelance life seemed organized, but you could sense the chaos that comes from the requirements of the job. There’s a lot of travel… Continue reading Abby Bassett: The freelance life
In today’s digital age, there are questions and concerns about the future of ad-based media. Some in the media industry are concerned that in a world where ad-based media reigns supreme, the corporations buying the adspace are the ones who get to choose which media companies flourish and which ones die. This is a… Continue reading Ad-supported media in the current age
The biggest thing that stood out to me about the story Donna Ladd told the class last Wednesday was the mark she left on the people around her. Sure, not all of them fell in love with her, and I can think of a few people in rural Mississippi that you’d really, really piss off… Continue reading Donna’s legacy
By Jerry Liu, Liam Tiernan, and Hakeem Weatherspoon
Founding a startup has become a mythic type of venture, a unicorn of the business world. Your plans, your ideas, your company and your product. Founders of successful startups make enough money to make any ambitious entrepreneur drool. It’s more dangerous than the rhetoric will make one think. Startups are an emotional roller coaster, with days… Continue reading Challenges of founding a startup
By Liam Tiernan The world of modern media is dominated by relatively new companies; hardware giants such as Apple and Microsoft are less than fifty years old, and social media sites such as Facebook and Twitter are younger still. “Live in the future and build what’s missing,” says Paul Graham, essayist and venture capitalist, in… Continue reading Start-ups and the modern media
By Liam Tiernan The Pew Research Center’s Journalism and Media sector identified a 7 percent fall in newspaper circulation and a 5 percent loss in late night viewership in local news programs. Online subscription revenues have failed to pick up the slack for most newspapers, and advertising revenues fell 8 percent. It was the worst year for… Continue reading Pew: Newspapers circulation down, Television
Spartans Innovate 