I recently caught up with Alisa Parenti, an award-winning radio anchor for Bloomberg business, to talk about innovation and keeping up-to-date with changes in media. SPARTANS INNOVATE: Can you tell us what innovations in media — whether at Bloomberg or elsewhere — that have piqued your interest? PARENTI: I would say it is stepping up engagement… Continue reading Alisa Parenti Explains How Bloomberg is Innovating
Last Friday, my Michigan State media entrepreneurship class visited Detroit to tour the city and spoke with entrepreneurs based in Detroit. Fun fact: It was actually my first trip to Detroit for a reason other than going to the airport, so I was looking forward to seeing more of Michigan and learning from some go-getters… Continue reading Finding Success in Unconventional Ways
Peter Shankman credits ADHD for his successes (and some failures), and spoke to our class about how understanding how his brain works has helped him become an extremely successful entrepreneur. Shankman also hosts a podcast called Faster Than Normal, which aims to help people use ADHD to their advantage. Shankman founded Help A Reporter Out… Continue reading A Chat with Peter Shankman
I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You
When in Rome, do as the Romans do. When in Michigan, eat like Michiganders do. Michigan, while not a culinary metropolis, takes a lot of pride in its coney dogs. We visited four coney island restaurants — that’s a coney to you and me — in the Lansing area: Sparty’s Coney Island Restaurant, T &… Continue reading And the Best Coney Island in East Lansing is…
Alternative, or alt-, or disruptive media is an extremely interesting — and exciting — prospect for entrepreneurs seeking their next business venture. With that said, getting into the “alt-“mosphere can be risky because it’s an area yet to be defined. In his article, media expert Ken Doctor argues the alt- message can be confusing, including… Continue reading Building a New Alt-Media
In thinking about successful startups and how to approach building a startup of your own, duplicating successes of juggernauts like Facebook may seem like a daunting task. Harvard professor Clayton M. Christensen notes that successful businesses follow a simple principle: think of jobs that need to be done. In the article Breaking News, he notes… Continue reading Entrepreneurs Live in the Future and Disrupt the Past
We’re in the midst of a digital age, spawned by creativity in technology and a growing – sometimes concerning – reliance on technology as a society. Answer me this: when is the last time you drove somewhere without using Waze, Google Maps, or GPS? With that said, it isn’t surprising to a lot of people… Continue reading Digital ads are beginning to take over in media
Spartans Innovate 