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My Journey Into Entrepreneurship

It’s no secret that finding an internship is tough. As students, we strive to expand our network and gain work experience before graduation, but the sad reality is that there are limited resources to find these opportunities. So, how do we find these opportunities? Fortunately, our class was able to brainstorm a solution for this… Continue reading My Journey Into Entrepreneurship

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Social Media: The Future of Successful Marketing

Technology is transforming the way modern business functions, and social media has become a necessity to companies in a wide range of industries. It’s often hard for companies to navigate and develop a social media presence with no prior experience, so where do they begin? In the book, Jab, Jab, Jab, Right Hook, author Gary… Continue reading Social Media: The Future of Successful Marketing

Katie Kalass

Navigating the Stormy Seas of Media

When it comes to print journalism, reputation means everything. With local news disappearing, and magazine or newspaper staff declining, the big names may be the lone survivors of the industry. How does a major name like Fortune Magazine, for example, stay alive during this deterioration of magazines? For starters, they’ve used their reputation in the… Continue reading Navigating the Stormy Seas of Media

Katie Kalass

SOS: It’s Time to Save Local News

While we navigate through a transformative period of news and media, one fact holds true: we will always need news. Nonetheless, it’s changing — and changing fast. As we rebuild the news media, journalists all over the world are losing their jobs. There are few remaining local reporters; yet, our need for coverage increases everyday.… Continue reading SOS: It’s Time to Save Local News

Katie Kalass

Taking Control of Our Industry, One Idea at a Time.

To be honest with you, I wasn’t sure what to expect when we took a class trip to the Hatch. Through VIM Magazine, and other media platforms at MSU, I’ve had the pleasure of interviewing students that actively work with the Hatch on startup ideas. Last year, I sat down with a young fashion designer… Continue reading Taking Control of Our Industry, One Idea at a Time.