Lukas Eddy

Hard Work and Authenticity – a Q&A with Chase Rickaby

Chase Rickaby grew up in Nelson, British Columbia, and by the age of 16 he had discovered a passion for photography and content creation. After college, he spent some years doing outreach work in Calgary. While creative work was always a hobby, it became a sort of part-time job as Tamarack Media Co. alongside his full-time… Continue reading Hard Work and Authenticity – a Q&A with Chase Rickaby

Lukas Eddy

Fostering Innovation from Startup to Global Business

In class, we’ve talked about developing ideas and looking for specific problems that we see are ripe for an innovative solution. It’s a glamorous image to have the breakaway idea that takes the world by storm. However, we learn something very important from Brian Chesky and Reid Hoffman in Hoffman’s first episode of his Masters… Continue reading Fostering Innovation from Startup to Global Business

Lukas Eddy · Nicholas Stahl · Sophie Charboneau

The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

It’s the great Coney Quest! Before starting our own Coney Island that puts all other Coney Island restaurants out of business, we toured three different Coneys in East Lansing to get a feel for competitive analysis. We’re not really going to start a Coney Island restaurant. However, in learning about the process of entrepreneurship and… Continue reading The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

Lukas Eddy

Planning Your Business: Thoughts on Competitive Analysis

Most businesses take years to establish themselves in an industry — if they ever even manage it. A few inspiring cases of companies going from dream to reality in six months are out there, and those generally have a few things in common. The classic why-didn’t-I-think-of-that cliche of creative problem solving certainly exists, but a… Continue reading Planning Your Business: Thoughts on Competitive Analysis