What is your target market? Who are you actually looking to reach? Be sure to put your target market under a microscope because it needs to not be broad. No one can afford to target everyone. As my partners and I work on SpartyPost, our solution to the future of campus media, we have to find… Continue reading Who? Why? How? The Quest To a Potential Target Market and Audience
If you’re lucky, the next time you encounter an ad on YouTube you can skip it after five seconds. If you’re not, you’ll have to watch the entire ad. A growing number of people are annoyed with advertisements — or, at the least, the unnecessary time wasted consuming them. The average American encounters 360 advertisements… Continue reading Would You Pay Us for This?
I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You
I tried my hardest to get through the article “A Crazy Idea for Funding Local News: Charge People for It” with an open mind, BUT I couldn’t. For the life of me, I don’t see why someone would pay for local news when we already get it for free? In this class we are being… Continue reading Who’s Paying For That???
There’s a difference between target market and target audience and you will need to distinguish the two if you’re going to have a successful startup company. If you’re a sales representative selling children’s books, your target market is children from the ages of 4 to 10 years old. Your target audience will be parents and… Continue reading Sometimes it Makes Sense to Charge for News
Most of us have either played darts, practiced archery, or hunted before. If not, the main concepts of these activities are to make your target (preferably the bullseye which gets you a lot of points). While this might seem like a simple task to some, it is incredibly hard and takes much practice. The… Continue reading Hit the (Market) Bullseye to Find Startup Success
Music is all about finding your target market. A musician tediously creates different configurations of sounds and puts them together to make music. That music is then promoted, distributed, and sold. But to be an economically successful musician, one must have a devoted target market and a healthy-sized target audience. A great tool to get… Continue reading Target Markets Through Childish Gambino’s Discography