Jamal Tyler

Who? Why? How? The Quest To a Potential Target Market and Audience

What is your target market? Who are you actually looking to reach? Be sure to put your target market under a microscope because it needs to not be broad. No one can afford to target everyone.  As my partners and I work on SpartyPost, our solution to the future of campus media, we have to find… Continue reading Who? Why? How? The Quest To a Potential Target Market and Audience

Laura Bohannon · Uncategorized

Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

Madeline Stamm

Sometimes it Makes Sense to Charge for News

There’s a difference between target market and target audience and you will need to distinguish the two if you’re going to have a successful startup company. If you’re a sales representative selling children’s books, your target market is children from the ages of 4 to 10 years old. Your target audience will be parents and… Continue reading Sometimes it Makes Sense to Charge for News

Nicholas Stahl

Target Markets Through Childish Gambino’s Discography

Music is all about finding your target market. A musician tediously creates different configurations of sounds and puts them together to make music. That music is then promoted, distributed, and sold. But to be an economically successful musician, one must have a devoted target market and a healthy-sized target audience. A great tool to get… Continue reading Target Markets Through Childish Gambino’s Discography