Lukas Eddy · Nicholas Stahl · Sophie Charboneau

The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

It’s the great Coney Quest! Before starting our own Coney Island that puts all other Coney Island restaurants out of business, we toured three different Coneys in East Lansing to get a feel for competitive analysis. We’re not really going to start a Coney Island restaurant. However, in learning about the process of entrepreneurship and… Continue reading The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

Sophie Charboneau

The Media and You: It’s a Two-Way Relationship

This past weekend, I watched the Super Bowl with a couple of work friends. Besides the Eagles swooping in with that well-deserved victory, Justin Timberlake put on a killer halftime performance. During Timberlake’s performance, he went into the stands and started singing with the crowd. And on national television, this boy gave a step by… Continue reading The Media and You: It’s a Two-Way Relationship

Sophie Charboneau

Startups: They Won’t Be A Piece Of Cake

I’m a big believer in the phrase “anything can happen.” The phrase has proven itself true throughout my life. It’m always confused when people don’t expect the unexpected. They simply stick to what they know and every resulting decision is nothing spectacular. I like to believe that the universe has magic in store for people… Continue reading Startups: They Won’t Be A Piece Of Cake

Sophie Charboneau

Startup Success Means Observing the The Box

I’ve always considered myself creative. As a kid, I would spend my days reading, coloring, painting or writing. As I got older and faced problems that required a different way of thinking, I’ve always been able to think outside of the box and solve them confidently. However, when it comes to my professional career and… Continue reading Startup Success Means Observing the The Box