Creativity is not something that has always come easy to me. I was never good with it throughout grade school, and I was never a fan of the art classes we were required to take or any of those subjects. As I decided to enter the field of journalism, I realized that I need to think differently in order to be successful.
It was a specific class, taught by Professor Karl Gude, that helped me reenter the pool of creativity that every single one of us holds in our brains, but commonly covers up. It was called Creative Processes. It’s one of the requirements for the Journalism degree, but many people just slide through it and get it over with. I took the time to really absorb everything that was talked about, and it helped me tremendously.
Years later, as I approach graduation, this has come in handy yet again. It doesn’t help me all the time, because I still struggle quite a bit. But as we took on an assignment to create a 1-minute “elevator pitch” of an idea for a new product, this helped. It’s not just about getting the assignment over with, using the most basic idea to just get through it. It’s really about thinking deep down, past all the basic ideas, and getting to the ones that really matter. The ones that will make an impact on people.
As we thought of our products, I thought about a need that I had that exact day. It was snowing, freezing rain, whatever you want to call it, and my windshield was covered with ice. My car takes forever to heat up, so my windshield has to be scraped off. There’s my idea: a scraper with a heater attached to it, to speed up and ease that miserable task of scraping off your windshield. It’s an idea that would help me tremendously, and could help other people out tremendously as well. It’s not something that was an earth-shattering idea, but it worked. It’s part of opening up your mind and thinking about things that will make an impact on people. That’s what journalism already is, right? Telling people’s stories?
So why don’t we put more effort towards tapping in to our creativity and using it to our advantage. We could come up with some pretty impressive stuff that way. In my opinion, everyone has it, it just needs to be brushed up from time to time.