If there is one thing that social media is helpful with it is entrepreneurship and building your own business. Apps like Facebook, Twitter, and Instagram allow you to build your own brand and reach multiple different amounts of people.
One person that made an entire fortune out of building his brand on social media sites, Gary Vaynerchuk. He took his family’s wine company of $3 million and turned it into $60 million. After his meteoric rise as one of the biggest up-and-coming entrepreneurs, he talked about his new book, “Jab, Jab, Jab, Right Hook.”
In an interview, he talked about his philosophy when it came to his persona on social media. He talked about his mindset of caring so much about what people think, however, at the same time he could care less about what people think.
This was so interesting to me because I feel like as a successful entrepreneur you have to not care what people think of you, to a certain extent. You have to be able to take criticism and not take it personally when someone or something attacks your brand.
The other thing that I learned from all this was different apps are better for different types of branding. For example, Instagram uses their ability to build a community through visual arts. Facebook is the most common and popular app to use for promoting businesses because it has the most wide range of age users.
This was all interesting to learn about because it really helped me understand what are the best sites to help build my business and the most effective course action.