Laura Bohannon · Uncategorized

Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

Laura Bohannon

Entrepreneurs Live in the Future and Disrupt the Past

In thinking about successful startups and how to approach building a startup of your own, duplicating successes of juggernauts like Facebook may seem like a daunting task. Harvard professor Clayton M. Christensen notes that successful businesses follow a simple principle: think of jobs that need to be done. In the article Breaking News, he notes… Continue reading Entrepreneurs Live in the Future and Disrupt the Past

Laura Bohannon · Uncategorized

Digital ads are beginning to take over in media

We’re in the midst of a digital age, spawned by creativity in technology and a growing – sometimes concerning – reliance on technology as a society. Answer me this: when is the last time you drove somewhere without using Waze, Google Maps, or GPS? With that said, it isn’t surprising to a lot of people… Continue reading Digital ads are beginning to take over in media