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Entrepreneurship Is Not For The Faint of Heart

Truthfully, I wasn’t expecting to partake in an entrepreneurial adventure for the past semester, but it was interesting to delve into the state of media and learn from other startups. I really enjoyed listening to How I Built This podcasts, especially with Whitney Wolfe, founder of Bumble, and Carley Roney and David Liu, founders of… Continue reading Entrepreneurship Is Not For The Faint of Heart

Laura Bohannon

Alisa Parenti Explains How Bloomberg is Innovating

I recently caught up with Alisa Parenti, an award-winning radio anchor for Bloomberg business, to talk about innovation and keeping up-to-date with changes in media. SPARTANS INNOVATE:  Can you tell us what innovations in media — whether at Bloomberg or elsewhere — that have piqued your interest? PARENTI: I  would say it is stepping up engagement… Continue reading Alisa Parenti Explains How Bloomberg is Innovating

Laura Bohannon · Uncategorized

Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You

Laura Bohannon

Entrepreneurs Live in the Future and Disrupt the Past

In thinking about successful startups and how to approach building a startup of your own, duplicating successes of juggernauts like Facebook may seem like a daunting task. Harvard professor Clayton M. Christensen notes that successful businesses follow a simple principle: think of jobs that need to be done. In the article Breaking News, he notes… Continue reading Entrepreneurs Live in the Future and Disrupt the Past