After I reflect back on this class, I realize that I read a lot of interesting articles and blog posts and heard a lot of inspiring speakers, TED talks and radio podcasts about growing a business and how certain people turned an idea into a successful company. I also, along with my group, practiced creating… Continue reading Expanding my Own Brand
In the podcast Masters of Scale with Reid Hoffman, who is the co-founder of LinkedIn and a partner at Greylock, Hoffman explains his perspective on entrepreneurship and how he believes “there’s only one way to find your big idea… look for it, look for it, look for it and then act.” Hoffman says people think that there’s… Continue reading “This Should Exist…”
Joe Gebbia’s TED talk on how he developed Airbnb was intriguing and unique. He turned a small idea into a successful business from talking to a stranger at the bar and letting him stay the night at his house to a full service where people can stay in each other’s homes. Gebbia said something along the lines… Continue reading ‘Turning Fear Into Fun’
The world needs more Peter Shankmans. Since graduating from Boston University, Peter has experienced a great amount of success, including starting several businesses and writing four books. His latest is a website and podcast called Faster Than Normal that shows how ADD and ADHD can be a gift — not a curse — for people.… Continue reading Peter Shankman: ‘If You’re Not Failing, You’re Not Trying Hard Enough’
There’s a difference between target market and target audience and you will need to distinguish the two if you’re going to have a successful startup company. If you’re a sales representative selling children’s books, your target market is children from the ages of 4 to 10 years old. Your target audience will be parents and… Continue reading Sometimes it Makes Sense to Charge for News
Have you ever asked yourself why you would go to one Coney Island restaurant vs another? Aren’t they all the same? Or is there something that sets each coney apart? Well do not fret! For our media and entrepreneurship class we set out to answer those exact questions — and in the process learn more about… Continue reading Looking for the Best Coney in Lansing?
I don’t think it’s a surprise to anyone that most of the news people consume in our society is digital. The idea of digital everything is where our society has been moving toward for many years now. To heck with print newspapers, even my grandma gets Fox News alerts on her iPhone 7s plus. According to… Continue reading Digital Media Isn’t Going Away