My Journey Into Entrepreneurship

It’s no secret that finding an internship is tough. As students, we strive to expand our network and gain work experience before graduation, but the sad reality is that there are limited resources to find these opportunities. So, how do we find these opportunities? Fortunately, our class was able to brainstorm a solution for this… Continue reading My Journey Into Entrepreneurship


Put it on all the socials? Not so fast.

It is undeniable that social media marketing is becoming more and more valuable. The top five most successful social media platforms to market on include Facebook, Twitter, Instagram, Pinterest and Youtube. However, it’s important to know exactly what social media platform you should invest and use to benefit your company or business the most. It… Continue reading Put it on all the socials? Not so fast.


Social Media: The Future of Successful Marketing

Technology is transforming the way modern business functions, and social media has become a necessity to companies in a wide range of industries. It’s often hard for companies to navigate and develop a social media presence with no prior experience, so where do they begin? In the book, Jab, Jab, Jab, Right Hook, author Gary… Continue reading Social Media: The Future of Successful Marketing

Derrick Niu · Uncategorized

Jab, jab, jab find the target

I have learned a lot from this week’s reading. I think the most important thing is that no matter what social media to use to promote the product, we have to establish our target customers. List a few customer segments that meet the product’s criteria, which will save our promotion costs and improve our efficiency.… Continue reading Jab, jab, jab find the target

Mckenna Ross · Uncategorized

Selling and determining the worth of media

It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media