Allia Mcdowell

Inspiring the Next Generation of Innovators: Q & A with Kendall Kotcher

For an entire semester we have discussed the state of media, what the future looks like, and how an idea can be turned into a money-making reality. The underlying theme throughout it all has been the importance of creativity. We learn to be creative at a young age, but only some are encouraged to have… Continue reading Inspiring the Next Generation of Innovators: Q & A with Kendall Kotcher

Allia Mcdowell

One day, I’ll solve your biggest problem

For more than 12 weeks I have been consumed by the idea of entrepreneurship. I have heard success stories from people like Sara Blakely, the founder of Spanx, and Joe Gebbia, the co-founder of Airbnb. I learned about problem solving, and idea formation, and the art of an intriguing pitch. For more than 12 weeks,… Continue reading One day, I’ll solve your biggest problem

Allia Mcdowell

Social Marketing: Put up your dukes or throw in the towel

Social media marketing is just like boxing, or so says social guru Gary Vaynerchuk. Money doesn’t grow on trees. As the founder of a startup, you are begging people to have enough faith in you that they are willing to invest. Living on a tight budget in college, eating ramen and off-brand crackers, doesn’t even… Continue reading Social Marketing: Put up your dukes or throw in the towel

Allia Mcdowell

The Line Between Media and Business is Blurry

Everyone thinks journalists are scared of numbers, and business people can’t communicate to save their lives. To an extent, these stereotypes aren’t completely groundless. But the line between the two worlds, that everyone thinks is carved in stone, is really only drawn in the sand. In coming to Michigan State University, I was completely undecided… Continue reading The Line Between Media and Business is Blurry

Allia Mcdowell

What goes around comes around (for $237 million)

A few weeks ago I was listening to Alex Blumberg botch his first-ever pitch to an investor to get funding for his podcast startup. Now am I listening to him talk about selling that startup, also known as Gimlet Media, for $237 million. What a turn around. In my last blog I detailed some of… Continue reading What goes around comes around (for $237 million)

Allia Mcdowell · David Greenberg · Denise Spann · Simone Fenzi

Coney Island (without the Coney Dog)

Michigan is known for a lot of things – the Great Lakes, the automotive industry, its iconic mitten shape… and Coney Island Restaurants. The history starts out in Detroit with American Coney Island in 1919, founded by William and Constantine Keros. The two, however, had a falling out, prompting William to open up Lafayette Coney… Continue reading Coney Island (without the Coney Dog)