Bridget Bartos · Kaitlyn Kelley · Michael Epps · Ruta Ulcinaite

The Coney Quest: How visiting three Coney Islands taught us about branding

This past week, our media entrepreneurship class at Michigan State was tasked with quite a strange (but very helpful) project: visit and eat at three different Coney Islands. At first, we were a little confused. Why would we visit three of the same restaurants just to eat the same thing: A classic Coney dog? But… Continue reading The Coney Quest: How visiting three Coney Islands taught us about branding

Bridget Bartos

Media is reinventing itself

Media is known to be a quick-moving entity. When I was younger, Facebook, Twitter, and YouTube were barely in existence. Now, they are taking over the world generation by generation. This, however, doesn’t mean that more traditional ways of media consumption are dying off. According to a recent report by the Pew Research Center, daytime… Continue reading Media is reinventing itself