Throughout the semester we were to find someone within the media industry whose job focuses on innovation. I chose Christa Akkary, Michigan State University graduate, and strategy planner at Zenith in New York City. Zenith is under the large wing of Publicis Media, which is a multinational advertising and public relations company. Christa started out… Continue reading Christa Akkary of Publicis Media: Great Content is Key
Don’t Go It Alone is basically my new slogan and also a tip in the article “How to Turn Your Idea Into A Product (and Launch It!)” from Business News Daily. The article starts out with “What you need to do” then follows through with “The challenges with inventing” and ending with “Tips for success,” in relation… Continue reading Don’t Go It Alone
This past week my class visited Detroit to meet with some successful entrepreneurs and media influencers. The first was Amanda Lewan, who is the co-founder and CEO of Bamboo Detroit, which is a co-working space If you don’t know what a co-working space is, you should totally look it up — especially if you are… Continue reading Went to Detroit; It was Epic
You would like to think that people who advocate for bad and evil things wouldn’t be able to have a successful following or a large audience, but that’s simply not true. Anyone can have a following if they target the right group of people. Even ISIS has a following on social media, which the Wired… Continue reading Anyone Can Have a Social Media Following
Recently my class for creating/marketing media had Peter Shankman as a guest speaker. He gave us advice and shared his story of start-ups, which not only included great success but also failure every once in a while. Which shows you everyone fails sometimes, just don’t let it discourage you. Shankman has started several start-ups, including… Continue reading Passion Is The Answer to Success
Let’s all say it together: YOUR TARGET AUDIENCE IS NOT EVERYONE IN THE WORLD! On the topic of start-ups, knowing who you are selling your product to is essential. So, STORY TIME: let’s say you have started a company and you are selling a type of hair accessories like hair ties. These hair ties are… Continue reading In Search of a Target Market
Have you ever asked yourself why you would go to one Coney Island restaurant vs another? Aren’t they all the same? Or is there something that sets each coney apart? Well do not fret! For our media and entrepreneurship class we set out to answer those exact questions — and in the process learn more about… Continue reading Looking for the Best Coney in Lansing?