Lukas Eddy · Nicholas Stahl · Sophie Charboneau

The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

It’s the great Coney Quest! Before starting our own Coney Island that puts all other Coney Island restaurants out of business, we toured three different Coneys in East Lansing to get a feel for competitive analysis. We’re not really going to start a Coney Island restaurant. However, in learning about the process of entrepreneurship and… Continue reading The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

Lukas Eddy

Planning Your Business: Thoughts on Competitive Analysis

Most businesses take years to establish themselves in an industry — if they ever even manage it. A few inspiring cases of companies going from dream to reality in six months are out there, and those generally have a few things in common. The classic why-didn’t-I-think-of-that cliche of creative problem solving certainly exists, but a… Continue reading Planning Your Business: Thoughts on Competitive Analysis

Lukas Eddy

Taking Digital Media and Startups to the Next Level

If you want to learn how to launch a news media startup, all you have to do is read this article by the Tow-Knight Center for Entrepreneurial Journalism.  You’ll be all set. I’m kidding. But chapter three is a good starting point. And fortunately, it’s useful for more than just digital media entrepreneurs because it looks at… Continue reading Taking Digital Media and Startups to the Next Level

Lukas Eddy

Building a Startup: Who Do You Think You Are?

The hustle. The grind. Call it what you want. Social media, narcissistic vloggers, the Internet marketplace and slang terminology can all be inspirational. Who doesn’t want to feel like they own the world and can make money any way they want? The rags-to-riches, self-made, American Dream(ing) persona no doubt has its appeal. We’ve see this… Continue reading Building a Startup: Who Do You Think You Are?

Lukas Eddy

Facebook vs. The World and the Future of Media

Amazon may be trying to monopolize the material world, but it looks like Facebook is on track to take over the digital world. To my surprise, Google advertising revenue has dropped slightly for 2016 while Facebook’s has grown by 5% each year since 2015, according to the Pew Research Center’s report on the State of… Continue reading Facebook vs. The World and the Future of Media