I can’t believe this semester is over and my time in JRN 450 has come to an end. This class was a wild ride, but I loved every minute of it. From the very first day of class, I realized there was a ton I was going to learn. What I didn’t realize was how… Continue reading JRN 450: You Have My Heart
First and foremost, our class trip to Detroit was dope! Why? We had a killer tour guide that knew so much about the city it made my brain hurt. We were able to check out Amy’s house and meet her lovely dog. We met amazing entrepreneurs who are doing spectacular things. I thought everyone we… Continue reading Detroit Entrepreneurs and Their Roads to Success
When creating a start-up or new business, you need to define who your target market is. You won’t be able to target everyone and that is okay! All you need to do is find your typical customer. The article, How to Define Your Target Market on Inc.com explains how to focus on a specific market that… Continue reading Infiltrate the Target Market, Find the Customers
As the weeks have progressed and I continue to learn about startups, my excitement keeps growing. After reading the article How to Write a Great Business Plan: Competitive Analysis and listening to the How I Built This podcast featuring Whitney Wolfe, the founder of Bumble, I am feeling motivated. There was a ton I learned from these… Continue reading Start-ups: Have a Purpose and Develop a Plan
Before you get together to start building a news outlet site and testing it in your selected market, there is a lot that needs to be taken into consideration. Some questions you might ask yourself are: What are my goals? What tools can I use to create this site? Honestly, where do I even start?… Continue reading Follow Your (Startup) Dreams … With a Plan in Hand
Jobs-to-be-done and Start-Up Ideas go hand in hand I never really thought about this idea of jobs-to-be-done until it was mentioned in the reading, Mastering the Art of Disruptive Innovation in Journalism. According to the article, “The basic idea is that people don’t go around looking for products to buy. Instead, they take life as… Continue reading It’s all about jobs-to-be-done and Start-Up Ideas baby
Before reading the Pew Research Center’s State of the Media report, I didn’t realize that the majority of digital-native news outlets actually focused on having apps for either Apple iOS or Android users. According to the data, 61% of the digital-native news outlets have apps for one of the two main mobile platforms and a… Continue reading State of the Digital Media
Spartans Innovate 