We all know that when you try to search something from Google, you need specific details to get what you really want. This is similar in marketing. Narrow down your target market and focus on your target audience, just like How to Define Your Target Market wrote “is a much more affordable, efficient, and effective… Continue reading Focus on the Small Target
I felt so lucky and grateful to have Donna Ladd talked with us last week. As a senior journalist and columnist, she had already gone though many stories and difficulties, it is helpful and inspiring to have her share these things to us. From Donna’s story, I could felt that she is a powerful and… Continue reading Short but Impressive Meeting with Donna
In the article “Newsonomics: Rebuilding the news media will require doubling-down on its core values” the author discussed his views on new media and also pointed out some problems that many journalists or media workers are having right now. Since my first journalism class, my professor talked about how important the accuracy is in news… Continue reading A Little Yes and No in Startup
They say young people are always emotional and impulsive, especially when they make decisions. And I would suggest all the young people or someone who have a plan to startup to read this article: THE PMARCA GUIDE TO STARTUPS. Hope this article could help you calm down and deeply consider everything before you make your decisions.… Continue reading Wake Up from the Dreams of Startups
Many traditional media companies are under their transform while there are lots of new media company are seeking to take a bite of the cake. However, the regular market has its limited size, it is important for these companies to find a new way to survive and make profit. The article “Mastering the art of… Continue reading Before you start, you need to consider
By Xinyi Xie From the News Media 2016 report by Pew Research Center State, we could easily find that digital media plays an important role in the marketing while the traditional newspaper field lose their 7% audience trends annually. Under the great recession of the U.S. newspaper industry, most traditional media are working on digital… Continue reading Besides news, traditional media could also do…
Spartans Innovate 