When people hear you’re majoring in Journalism, you usually get one of three reactions. The most common is doubt. They’ll say, “Do you really think you’ll make any money doing that?” Another is surprise. They’ll tell you how “unique” your choice is. Finally, there is well-intended guidance that comes off sounding condescending. They’ll tell you… Continue reading The Power of a Journalism Degree
All entrepreneurs have something in common: they’re creative, resilient and brave. They don’t take no for an answer. However, even the most successful ones had to work hard to find their perfect startup idea. Unfortunately, like money, startup ideas don’t grow on trees. Paul Graham, entrepreneur and venture capitalist, said it best: “The way to… Continue reading Startup Ideas Don’t Grow on Trees
When I tell people I am studying journalism, I am often met with surprise and sarcasm. In their eyes, the importance of journalism and media is fleeting – because, in their eyes, journalism is synonymous with “fake news” and social media. This only feeds my passion more, however, because I know that strong journalism is… Continue reading Media: A demand for on-demand
The Pew Research Center’s annual report on data and trends about key sectors in the U.S. news media industry through the State of the News Media, and after diving into loads of data, I can confidently say I look forward to the future of the news industry. I was very surprised by the shifts in modern… Continue reading The State of Our News: Where Are We Headed?
As we develop startup ideas in class on how to innovate and redesign campus news media, our job is to look at target markets and target audiences for the solutions we come up with. Part of the way we can become disruptors in news media and news media distribution is, as the name suggests, changing… Continue reading Thoughts on Funding Local News
“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them
This past weekend, I watched the Super Bowl with a couple of work friends. Besides the Eagles swooping in with that well-deserved victory, Justin Timberlake put on a killer halftime performance. During Timberlake’s performance, he went into the stands and started singing with the crowd. And on national television, this boy gave a step by… Continue reading The Media and You: It’s a Two-Way Relationship