Lukas Eddy

Facebook vs. The World and the Future of Media

Amazon may be trying to monopolize the material world, but it looks like Facebook is on track to take over the digital world. To my surprise, Google advertising revenue has dropped slightly for 2016 while Facebook’s has grown by 5% each year since 2015, according to the Pew Research Center’s report on the State of… Continue reading Facebook vs. The World and the Future of Media

Meg Dedyne

Digital news: change doesn’t have to be scary

By Meg Dedyne Digital news is an aspect of media I have been interested in for some time. As I am interested in pursuing digital media interests in the public relations world, I am also fascinated with how the digital news landscape is changing and evolving, especially with my generation and generations to come. I… Continue reading Digital news: change doesn’t have to be scary

Nathaniel Gaynor

Changes Big and Small: Innovating for a Digital Tomorrow

Innovation in the media happens every day. Look at Snapchat. A year or so ago, it was an app where you could send videos and selfies to your friends, and not much else. Over the course of this past year or two, Snapchat has added group stories where you can post your Snapchats under a… Continue reading Changes Big and Small: Innovating for a Digital Tomorrow

Justin Sienkowski

Traffic vs. Engagement: Which should a publisher prefer?

Significant growth in mobile news consumption has many publishers scrambling to accommodate on-the-go news consumers, but the Pew Research Center’s “State of the News Media 2015” report suggests that desktop users might not be getting the attention they deserves. While it is true that, according to the report, 39 of the top 50 digital news websites… Continue reading Traffic vs. Engagement: Which should a publisher prefer?