As part 1 why not to do a startup stated:

First, and most importantly, realize that a startup puts you on an emotional rollercoaster, unlike anything you have ever experienced.

Second, in a startup, absolutely nothing happens unless you make it happen.

Third, you get told no — a lot.

Fourth, hiring is a huge pain in the ass.

Fifth, God help you, at some point, you’re going to have to hire executives.

Sixth, the hours

Seventh, it’s really easy for the culture of a startup to go sideways.

Eighth, there are lots of X factors that can come along and whip you right upside the head, and there’s absolutely nothing you can do about them.

I cannot agree more with the article why not to do a startup because I have had a small business on clothing trade. Initially looking for qualified suppliers, expand markets and communicate with clients are strict processes. As a founder, I had to do everything myself. When I was a salesman, I often get a no; when I was a consignor, I needed to spend time and effort to delivery. I even wanted to change a new partner or go it alone.

The startup itself is very tough and challenging, but keeping the business is worse. Young people has energy, and the project of a prosperous future would survive the initial difficulties. However, when they facing long-term persistence, they may give up. Most difficult things of part 1 stresses are it’s hard to keep business. For the startup, the most difficult thing is to find the right product and the perfect market.

Entrepreneurship itself is very hard, although tough; I think the more difficult is the business. Young people ‘s energy and the prospect of a prosperous future will help them to survive the initial difficulties, but want to long – term to persist, it is tough. The first chapter stresses the most difficult things are in the business. The real thing for the industry is difficult to get good products, but difficult to find the perfect market.

As part 4 the only thing that matters mentioned Lots of startups fails before product/market fit ever happens. I have benefited a lot from the part 4. Marc Andreessen said: Carried a step further, I believe that the life of any startup can be divided into two parts: before product/market fit (call this “BPMF”) and after product/market fit (“APMF”).

Next time when I want to startup, I would first find a perfect market, find people’s needs and create a ‘screaming’ product to cater the market. But I would never give up a startup, we could always face pressure and challenge on any jobs. Hard is never a good reason to say no.