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Successful startups begin with a fresh perspective

In “How to get startup ideas” and “Mastering the art of disruptive innovation in journalism,” we are taught to look at the world from a different angle in order to introduce a useful product into the world and stay on top of trends in behavior in the most nuanced ways possible. I found it intriguing that… Continue reading Successful startups begin with a fresh perspective

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Disrupting media: The next great innovation starts with a job to be done

By Brittanie Chludzinski “Your story needs to be interesting, relevant and useful to the audience.” I first heard this simple, yet helpful reminder from my professor, Omar Sofradzija, during my freshman year at MSU. To this day, his words still guide my writing decisions and keep my work in check — Am I actually answering… Continue reading Disrupting media: The next great innovation starts with a job to be done

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Pew: Newspapers circulation down, Television

By Liam Tiernan The Pew Research Center’s Journalism and Media sector identified a 7 percent fall in newspaper circulation and a 5 percent loss in late night viewership in local news programs. Online subscription revenues have failed to pick up the slack for most newspapers, and advertising revenues fell 8 percent. It was the worst year for… Continue reading Pew: Newspapers circulation down, Television