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The Bassett Asset (lol)
In our media innovation class, instructor Amy Haimerl has taught that with a digital startup you want–and need–a potential customer to identify themselves as users of your product. After researching your target audience and target market, you have a good idea of who your ideal customer is, what they like and how your product fits… Continue reading The Bassett Asset (lol)
Making assumptions and proving a startup hypothesis
“The question is not ‘Can this product be built?’ Instead, the questions are ‘Should this product be built?’ and ‘Can we build a sustainable business around this set of products and services?’” – The Lean Startup I have learned so much this semester about starting up a media business, and I think that quote sums… Continue reading Making assumptions and proving a startup hypothesis
The More You Know the Better
When I walked into room 239 of Michigan State’s Comm Arts building for the first day of Marketing Media I wasn’t sure what to expect. I thought that we would be learning about marketing as it relates to media, but I couldn’t pinpoint what that meant exactly. I had no idea that we would be… Continue reading The More You Know the Better
Which road to take?
In the past few years, various media companies across the industry have slowly but surely reached the same fork in the road. To take the road less traveled presents the risk of the unknown, but a chance to reinvent themselves and change public perception of traditional journalism. The “safe” route reveals itself to be less… Continue reading Which road to take?
Find a target and go from there
This week’s reading is primarily focusing on how to define your target market and target audience, and more importantly how to develop content strategy and revenue strategy. Target market means what group of people you are trying to sell your product to. For example, you can target kids, college students, young people, adults age 30-50,… Continue reading Find a target and go from there
Let your value proposition be your guide
What’s the one thing that all successful media organizations have in common? They rely on their value propositions to stay on target and guide future innovations and improvements. By constantly reassessing the “promises” or value being delivered to their target audience, they can remain relevant and further strengthen the niche they have created. From Christian… Continue reading Let your value proposition be your guide
Darts
The Target Audience vs. Target Market video made me think BIGGER. http://giphy.com/search/youre-gonna-need-a-bigger-boat The target audience was much bigger than I originally thought. My first thought was that the target audience was just families. It just kept going with more ideas. There is always more, and all possible audiences need to be considered. The video mentioned… Continue reading Darts
Right on target
Since we were assigned this project, I’ve been thinking about what my target market would be from the get-go. That may be skipping a few steps as far as the timeline of the startup project goes, but it can be a tedious process. The readings this week from Tow-Knight Center for Entrepreneurial Journalism and Inc.… Continue reading Right on target
Short but Impressive Meeting with Donna
I felt so lucky and grateful to have Donna Ladd talked with us last week. As a senior journalist and columnist, she had already gone though many stories and difficulties, it is helpful and inspiring to have her share these things to us. From Donna’s story, I could felt that she is a powerful and… Continue reading Short but Impressive Meeting with Donna
Spartans Innovate 