I don’t think it’s a surprise to anyone that most of the news people consume in our society is digital. The idea of digital everything is where our society has been moving toward for many years now. To heck with print newspapers, even my grandma gets Fox News alerts on her iPhone 7s plus.
According to a recent report by the Pew Research Center, the average number of monthly visitors for the highest-traffic digital-native news outlets increased by 12% from 2014 to 2016.
It’s probably not a shock to us that the article states, “61% of these news outlets have apps for at least one of the two main mobile platforms (iOS and Android).”
However, it was interesting to read that 17% of news outlets have apps only for iOS (iPhone) and 3% of news outlets have apps for only Android users. This surprises me because you rarely see someone walking around with an Android and when you do, you say, “Why don’t you have an iPhone?” I wonder which news outlets would choose to only have an app for the Android, especially when news apps are so common and popular among people today.
If you’re going to invest in an app for your company or business, it should probably be made for both iOS and Android, or frankly… only iOS.
Looking at digital media from an economics standpoint, it also makes sense that majority of advertising today is digital.
“In 2016, according to eMarketer estimates, digital advertising grew to about $72 billion, an increase from nearly $60 billion in 2015. It is estimated to comprise 37% of all advertising revenue, up from 33% in 2015,” says the Pew Research Center.
Digital advertising, especially mobile digital advertising, has been growing rapidly since around 2011 and will only continue go up from here.
In 2016, “there was sharp growth in revenue from video ads (39%) and rich media ads (those with interactive or audio/video components, 43%),” says the Pew Research Center.
Digital is our way of life and it has been for a while. Society loves the fact that every news headline is at the tip of our fingers and available any time and any place we want it. Digital advertising is not only a faster and cheaper way to get our idea out there, but it also has the potential to spread like wildfire with the powers of social media. Even if it doesn’t go viral, you can still reach a crazy amount of people with just one click.